This growth is driven by several factors, notably the rising consumer preference for clean-label products and whole foods, which has reshaped the food industry. The demand for carefully selected ingredients has positioned butter powder as a high-demand product, particularly among food brands aiming to meet these evolving preferences.
With an increasing interest in nutritious food alternatives among younger consumers, food brands are expanding their range of flavors. Butter powder offers a convenient, longer-lasting substitute for traditional butter, though its distinct taste and texture limit its application to flavoring and additives rather than direct replacement.
The butter powder market also has significant growth potential in the plant-based sector. Millennials and Gen Z, who represent a substantial portion of the consumer base, are increasingly aware of veganism and sustainable alternatives in response to climate concerns. The development of vegan butter powder presents a largely untapped opportunity that could further fuel market expansion through 2033.
Consumer acceptance is essential for butter powder’s success. However, due to its distinct form, powdered butter may face initial hesitation from consumers accustomed to traditional butter, potentially slowing its adoption in some segments.
Key Takeaways
- The share of the United States’ butter powder market was valued at 22.8% in 2022, making it one of the lead shareholders of the market.
- In 2022, Germany held 7.4% of the value share in the global butter powder market.
- Japan was a global market value shareholder of 3.1% in 2022, depicting a potential undertaking in the forecast period.
- The Chinese market is estimated to have a CAGR of 11.4% by 2033, potentially increasing its value share in the global butter powder market during the forecast period.
- In 2033, the CAGR of the butter powder market in India is gauged at 5%.
- The United Kingdom’s butter powder market is speculated to grow at a rate such that the CAGR is 5.1% in 2033.
What are the recent developments in the competitive field of the butter powder market?
The branding and marketing of the butter powder product is a crucial part of the progress graph of the competitors of the market as it increases the customer base and promotes the benefits of the product itself. Companies performing in the market are largely focused on increasing their customer base by reaching out to them through advertisement and other marketing tactics.
Some of the latest key performers of the market are,
Olam International
Olam International, a Singapore-based company, is a leading manufacturer of butter powder in the global market. In 2022, they observed 16.8% YoY growth, projecting US$ 4.06 billion in revenue.
Arla Foods
Arla Foods, a Swedish company headquartered in Denmark, is a key player in the butter powder market. The company has observed steady growth in its revenue over the last five years until 2022.
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Butter Powder Market Segmentation
By Product Type:
- Dairy-based
- Vegan
By Nature:
- Organic
- Conventional
By Application:
- Baked Goods
- Dairy Products
- Dry Beverage Mix
- Confectionery
- Snack Food
- Breakfast Cereals
- Dietary Supplements
- Sports Nutrition
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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