Future Market Insights (FMI) has released a comprehensive report forecasting that the DIY eyelash extension market, valued at approximately USD 534 million in 2023, is set to grow to USD 1,093.6 million by 2033, marking a robust 7.3% compound annual growth rate (CAGR) over the next decade. This segment represents a significant portion of the overall eye extension market, accounting for roughly 25% to 35% of its total value.
Market Dynamics of the DIY Eyelash Extension Market
- Rising Disposable Income: Increased financial freedom among women is driving higher spending on beauty and personal care products, fueling demand for DIY eyelash extensions.
- Influence of Social Media: The impact of beauty influencers on platforms are significantly boosting consumer awareness and interest in DIY eyelash extension products.
- E-commerce Growth: The expansion of online retail channels offers convenience and accessibility, leading to a surge in DIY eyelash extension sales.
- Preference for Individual Extensions: Consumers are increasingly favoring individual DIY eyelash extensions for their natural appearance and ease of application compared to traditional false lashes.
- Demand for Natural Products: Growing health consciousness among consumers is driving the preference for natural materials in eyelash extensions, which are seen as safer and more comfortable.
- Changing Beauty Standards: The trend toward more natural beauty and enhanced self-expression is encouraging the adoption of DIY eyelash extensions.
- Emerging Markets: Rapid growth in countries like India is reshaping the market landscape, driven by cultural shifts and the influence of beauty trends.
Regional Insights
- USA: Despite holding a significant market share, the DIY eyelash extension segment is expected to see a decline as emerging markets gain traction.
- Germany: Dominated by women and younger consumers, Germany’s DIY eyelash extension market thrives on the convenience of online retail.
- India: Rapid cultural shifts and the influence of beauty trends are making India one of the fastest-growing markets for DIY eyelash extensions in South Asia.
Competitive Landscape
To tap into regional markets and leverage their potential, companies are prioritizing inorganic growth strategies. Collaborations with public figures and celebrities are also becoming common as they partner with cosmetics brands to introduce new products.
Key Companies Profiled
Kiss Products, Inc.; Huda Beauty; Lilly Lashes; Babil Lashes Factory Company; LASHVIEW BEAUTY; I-ENVY by Kiss; Calailis Beauty; Beyelian Lashes; Qingdao Elour Beauty; Emeda eyelash Company; XIZI LASHES; H.B. Fuller Company; Others (As Requested)
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Global DIY Eyelash Extension Market by Category
By Product Type, DIY Eyelash Extension Market is segmented as:
- Strips
- Individual
- Clusters
- Others
By Material Type, Global DIY Eyelash Extension Market is segmented as:
- Natural
- Synthetics
By Sales Channel, Global DIY Eyelash Extension Market is segmented as:
- Hypermarkets/Supermarkets
- Specialty stores
- Pharma & Drugs
- Online Retailing
- Others
By Region, Global DIY Eyelash Extension Market is segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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