The global garment steamer market is projected to grow from USD 2,043.3 million in 2023 to USD 3,594.9 million by 2033, at a compound annual growth rate (CAGR) of 5.8%. Representing 30%-35% of the fabric care appliances market, this growth is driven by rising household incomes and increasing innovation in product design.
Key Drivers of the Global Garment Steamer Market
- Market Growth and Revenue Potential: The global garment steamer market is projected to grow from USD 2,043.3 million in 2023 to USD 3,594.9 million by 2033, reflecting a CAGR of 5.8%.
- Increased Household Income: Rising disposable incomes globally are boosting consumer spending on home appliances, including garment steamers.
- Innovation and Technological Advancements: Continuous improvements in product design and functionality, such as automatic shutoff and anti-calcification filters, enhance user experience and drive adoption.
- Partnerships and Collaborations: Key players, like Conair Corporation, are forming strategic partnerships with major retailers (e.g., Macy’s, JCPenney) to expand their market reach and improve product accessibility.
- Rising Demand for Handheld Steamers: The popularity of portable, handheld garment steamers is increasing, expected to grow at a CAGR of 6.6%, due to their convenience and efficiency.
- Millennial Influence: The growing millennial demographic, which values compact and technologically advanced home appliances, is significantly impacting market demand.
Regional Insights
- USA: The US accounts for 20.8% of the global garment steamer market in 2023, driven by increased disposable income and demand for portable options.
- China: China’s market share is projected to grow from 3.4% in 2023 to 5.8% by 2033, supported by rising consumer interest in garment care.
- India: India is expected to increase its market share from 2.7% in 2023 to 5.6% by 2033, fueled by growth in the apparel and retail sectors.
- Germany: Germany holds a 19.9% market share in Europe, reflecting a strong demand for eco-friendly garment care appliances among consumers.
Competitive Landscape
Companies in the garment steamer industry are pursuing strategic alliances and partnerships with other manufacturers to expand their product offerings and cater to an increasingly diverse customer base.
For Instance:
- In 2021, Midea Group, China’s largest home appliances company, is expanding overseas production with new plants featuring enhanced automation as part of its ambition to corner around 10% of the global market within five years.
- In 2020, under the circular initiative, Electrolux has teamed up with Stena Recycling. The goal is to learn more about how to make the recycled plastics market work as well as the market for virgin materials.
Key Companies Profiled
Groupe SEB
Conair Corporation
Pure Enrichment Company
BLACK+DECKER Inc.
Reliable Corporation
4VOO
Koninklijke Philips N.V.
Electrolux AB
Panasonic Corp.
Hamilton Beach Brands Holding Company
Spectrum Brands
AICOK
Others
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Global Garment Steamer Market by Category
By Product Type:
- Handheld/Portable
- Upright/Non-Portable
By End Use:
- Household/Residential
- Commercial
By Power:
- Below 750 Watt
- 750-1000 Watt
- 1000-1500 Watt
- 1500-2500 Watt
- 2500 Watt & above
By Water Tank Capacity:
- Below 500 ml
- 500-1 Litre
- 1-2 Litre
- 2-3 Litre
- 3-4 Litre
- 4 Litre & above
By Material:
- Plastic
- Metal
- Antilock Braking System (ABS)
- Aluminium
- Stainless Steal
- Cast Iron
- Ceramic
By Sales Channel:
- Direct
- Indirect
- Hypermarket/Supermarket
- Multi-Brand Stores
- Exclusive Store
- Independent Stores
- Online Retailers
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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