The natural pet food market is anticipated to generate a revenue of about US$ 13,962.7 million by the year 2023. Looking forward, FMI expects the market to reach US$ 21,996.0 million by 2033, exhibiting a growth rate of 8.3% from 2023 to 2033. The global organic pet food market reached a value of US$ 13,425.7 million in 2022.
Natural pet foods are formulated with top-notch, barely processed ingredients and are free from synthetic fertilizers, pesticides, antibiotics, artificial coloring, and chemical by-products. As the primary protein source, these food products include real meat like beef and fish. Conventional pet foods include artificial additives like BHA, BHT, and ethoxyquin. As an organic alternative, natural pet foods exclude these artificial additives. Natural pet food formulations typically avoid fillers and tend to undergo minimal processing.
Key trends shaping the market dynamics
- Increasing awareness of potential health benefits associated with organic ingredients, including boosting immunity, reducing skin ailments and allergies, minimizing digestive disorders, improving life expectancy, and maintaining a healthy weight.
- Expanding the product lines to include products catered to specific dietary needs and preferences of consumers.
- Premiumization of natural pet foods with consumers’ willingness to pay a higher price for premium quality products.
- Increasing interest in transparency and sustainability of products by consumers.
The increase in pet adoption across both developed and emerging regions places a significant emphasis on pet health, driving demand for various pet goods, including organic pet food. The need and demand for natural pet food is growing rapidly and can be attributed to key factors like
- High prevalence of family nuclearization and urbanization
- An increase in available resources, disposable income, and a shift toward modernization
- Pet humanization encourages pet owners to choose a healthier lifestyle for their pets.
- Emergence of eCommerce platforms with many brands establishing direct-to-consumer channels
- Need for product composition clarity and detailed information on sourcing.
Despite the surging demand for natural pet food, factors such as lack of awareness about the nutritional value of organic food, problems relating to the supply chain and distribution, high prices, and lack of pet industry-related regulations may provide obstacles to the market expansion for organic pet food.
The market’s expansion has been accelerated by the pervasive tendency to humanize pets leading to various pet food manufacturers acquiring organic pet food companies to expand their product portfolios. Collaborations with veterinarians, pet professionals, or animal health clinics, shelters, and pet care service centers can help enhance credibility and reach within the natural pet food market. Numerous celebrity endorsements and commercials concerning pet health awareness have increased the popularity of organic pet food.
Key Takeaways
- The natural pet food industry in the United Kingdom is anticipated to rise, exhibiting a CAGR of 7.4% through 2023.
- The United States held a 40.5% share of the global natural pet food industry in 2022.
- With a CAGR of 6.3% over the forecast period, India is predicted to develop in the natural pet food industry.
- In 2022, Japan had a 2.3% share of the natural pet food industry globally.
- The natural pet food industry in China is expected to increase, registering a CAGR of 5.1% over the forecast period.
- Germany accounted for 8.5% of the global content delivery network industry in 2022.
Competitive Analysis of the Market
Key players are employing several strategies to gain a competitive edge. They are focusing on expanding their global network infrastructure to ensure wider coverage and faster delivery across various regions. Additionally, these players are analyzing market trends, regulations, and consumer preferences in different countries to launch innovative product variants with flavor enhancers, prolonged shelf life, and high nutritional content. Moreover, they are offering value-added services to address evolving customer needs. Collaborations, partnerships, and acquisitions are also common strategies to strengthen market presence and broaden service offerings.
The J.M. Smucker Company, Nestle Purina, Mars, Incorporated, LUPUS Alimentos, Total Alimentos, Hill’s Pet Nutrition, Inc., General Mills Inc., WellPet LLC. These are some of the prominent players in the natural pet food market.
Recent developments
- Innovafeed, a French biotechnology company that creates processes for breeding and processing insects, came into a partnership with Cargill Corporation. Both companies agreed to develop specific insect components and global animal nutrition capacity in June 2022.
- Cargill collaborated with BASF to the US protein industry’s commercial insights expressed to create the next generation of enzymes mutually in January 2023.
- In May 2022, Hill’s Pet Nutrition acquired the manufacturing facility of Nutriamo, an Italy-based canned pet food manufacturer, to expand its ability to manufacture canned food.
- In January 2022, NomNomNow was taken over by Mars Petcare to take synergies to keep assisting its victory in the fresh category.
Full Market Assessment: Comprehensive Report
Natural Pet Food Market Outlook by Category
By Pet Type:
- Cat
- Kitten
- Senior
- Dog
- Puppy
- Adult
- Senior
- Others
By Product Type:
- Dry Pet Food
- Wet and Canned Pet Food
- Snacks and Treats
By Source:
- Animal Derived
- Plant Derived
- Insect Derived
By Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Stores
- Others
By Region:
- North America
- Latin America
- Europe
- Middle East and Africa
- East Asia
- South Asia
- Oceania
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