The North American yoga and meditation product industry is set to exceed USD 19,292.2 million in 2024 and is expected to reach a valuation of USD 39,755.4 million by 2034. The market is projected to grow at a CAGR of 7.5% from 2024 to 2034.
Innovative products such as wearable electronics and high-tech yoga mats have gained popularity within the yoga and meditation community. Market players are strategically launching cutting-edge services to attract a larger consumer base. Taking advantage of the increasing number of internet users, companies are offering additional incentives for online purchases, such as discounts.
One of the key advantages of yoga and meditation is their adaptability; they can be practiced at home with minimal equipment and ease. Integrating yoga and meditation programs into employee wellness initiatives has become increasingly common in the corporate sector, aiming to enhance overall well-being and productivity. This rapid adoption in the workplace reflects a growing awareness of the holistic benefits these practices offer.
Key Takeaways from the North America Yoga & Meditation Product Market Report:
In 2023, the market size stood at US$ 17,879.6 million.
The wearables product type segment occupied 74.5% of the market shares in 2024.
The residential end user segment captured 46.8% of the market share in 2024.
The market size in the United States is projected to rise at a 7.9% CAGR through 2034.
The market size in Canada is anticipated to develop at a 12.3% CAGR through 2034.
Competitive Landscape
The North America yoga and meditation product market is dynamic and ever-evolving, characterized by a competitive landscape. Leading players are enhancing their digital presence through innovative applications and online platforms. Niche studios and instructors with specialized interests in yoga and meditation are gaining popularity. In response to the workplace wellness movement, corporate wellness providers are broadening their service offerings.
Manufacturers focusing on eco-friendly yoga gear are establishing a unique market niche. This vibrant ecosystem fosters healthy competition, drives innovation, and improves accessibility, ultimately benefiting consumers seeking a diverse array of yoga and meditation products tailored to their interests and needs.
Recent Developments in the North America Yoga & Meditation Product Market
- In September 2023, Yoga Anytime partnered with Oura Ring, a wearable device that tracks sleep and activity. This partnership allows Yoga Anytime users to get personalized recommendations for yoga classes based on their Oura Ring data.
- In September 2023, Cult.fit announced the introduction of Evolve Yoga, a new transformative yoga format with an evidence-based approach to improve flexibility and mobility. This expansion solidifies Cult.fit’s position as the chief and most comprehensive fitness brand in India, joining Dance Fitness, Strength & Conditioning, Boxing, Burn, and HRX.
- In June 2023, Amazon India announced the launch of a Yoga store on Amazon.in to commemorate and support the Government of India’s mission to promote ‘Healthy and Fit India.’ This store offers an unparalleled assortment of yoga supplies from Indian vendors.
Key Companies Profiled
Core Power Yoga; Equinox; Gold’s Gym; Lifetime Fitness; SoulCycle; YMCA; Obé Fitness; Peloton Digital; POPSUGAR Fitness; Yoga Anytime; YogaGlo; Alo Moves; Gaia; Down Dog; Virgin Pulse; Grokker; Lululemon Athletica; Nike; Adidas; Under Armour; New Balance; Columbia Sportswear; Others
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North America Yoga & Meditation Product Market Segmentation
By Product Type:
- Wearables
- Smart Sleep Masks
- Meditation Headbands & Earplugs
- Fitness Trackers
- Clothing & Accessories
- Devices
- Meditation Cushions and Benches
- Weighted blankets
- Yoga Mats & Other Props
- Other Devices
By End-use Sector:
- Residential
- Schools & Corporate Industry
- Infotainment
- Other End User
By Sales Channel:
- Direct Sales
- Modern Trade
- Departmental Stores
- Specialty Stores
- Independent Small Stores
- Online Retailers
- Others
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