The global market for teeth whitening pens is anticipated to experience sustained growth, with a valuation forecasted to rise from $501.5 million in 2022 to $830.9 million by 2033, growing at a steady compound annual growth rate (CAGR) of 4.8% over the forecast period. This data comes from a recent study conducted by Future Market Insights, highlighting the ongoing demand for convenient and accessible cosmetic dental solutions.
The study underscores the dominance of the slow whitening segment, which accounted for a substantial 68.6% share of the global market in 2022. This segment’s popularity reflects consumer preference for gradual whitening options that reduce sensitivity and offer a more comfortable experience.
Key Drivers of Market Growth
Several factors are driving the teeth whitening pens market:
- Rising Demand for At-Home Whitening Solutions: Increasingly, consumers are seeking effective and affordable solutions that can be used at home, with teeth whitening pens providing a practical alternative to in-office treatments.
- Enhanced Product Accessibility and Innovation: With advancements in packaging and formulations, teeth whitening pens are becoming more efficient and user-friendly, catering to a broad range of consumer preferences.
- Growing Emphasis on Aesthetic Dentistry: The ongoing trend towards cosmetic dental care is fueling demand, as more individuals seek simple, portable products to maintain a brighter smile.
The teeth whitening pens market is expected to grow consistently as industry players continue to innovate, catering to both function and consumer demand for convenience. The steady rise in market value highlights the popularity of teeth whitening pens in the larger dental care industry, with significant growth opportunities over the next decade.
Global Teeth Whitening Pens Industry Key Takeaways:
- Carbamide peroxide-based pens held a market share for the bleach-type segment of about 60.5% in the global market, in 2022. This is owed to their effectiveness at removing stains and discoloration while being safe for home use
- By whitening Pace, the slow whitening segment held a share of around 68.6% in the global market, in 2022 due to their affordability and popularity for at-home teeth whitening
- By sensitivity type, general teeth whitening held the largest share of about 59.2%in the global market due to the convenience and affordability of general teeth whitening pens
- By distribution channel, the dental clinics held a market share of around 28.6% in 2022 as they can provide professional guidance and recommendations to their patients
- North America dominated the global market with the U.S. contributing around US$ 138.4 Million in 2022.
“Demand for teeth whitening pens have boosted in recent years, as consumers look for ways to improve their appearance and boost their confidence,” says an analyst of Future Market Insights.
Teeth whitening pens are a type of cosmetic treatment that uses a pen-like applicator to apply a bleaching solution directly onto the surface of the teeth to brighten the color of the teeth. The bleaching chemical commonly utilized in teeth whitening pens are hydrogen peroxide or carbamide peroxide, which works to eliminate stains and discoloration on the surface of the teeth.
Teeth whitening pens are marketed as an efficient solution for teeth whitening at home or while on the go because they are made to be compact and portable to use. They are lightweight and small, making them perfect for touch-ups during the day or for travel.
Competitive Landscape
In the teeth whitening pens market, the key players are adopting different strategies to raise their sales and gain revenue. To meet the demand of the consumers and expand, these firms are making technological advancements for new product launches. Apart from that, the manufacturers are making distribution agreements and acquiring companies to reach a larger consumer base.
A few of these strategies undertaken by the market players in the teeth whitening pens market are:
- In December 2021, P&G acquired OULA, a cosmetic product manufacturing company.
- In January 2022, Colgate-Palmolive partnered with 3Shape to deliver an innovative, personalized tooth whitening experience with the 3Shape Unite platform.
Similarly, recent developments related to the companies manufacturing the teeth whitening pens have been tracked by the team at Future Market Insights, which are available in the full report
Full Report Revealed
Key Companies Profiled
- Procter & Gamble
- Colgate – Palmolive Company
- Koninkiljke Phillips N.V.
- SmileDirectClub Inc.
- BleachBright
- White Glo
- Whiter Image
- Dr. Fresh LLC
- Tarte Cosmetics
- Cavex Holland BV
- Spotlight Oral Care
- Lumineux Health
- Perfora
- Moon Oral Care
- GO SMILE
- Auraglow
- Smilebriter
- Keeko
- Beaming White, LLC.
- Mr. Bright Smile
Author By:
Sabyasachi Ghosh (Associate Vice President at Future Market Insights, Inc.) holds over 12 years of experience in the Healthcare, Medical Devices, and Pharmaceutical industries. His curious and analytical nature helped him shape his career as a researcher.
Identifying key challenges faced by clients and devising robust, hypothesis-based solutions to empower them with strategic decision-making capabilities come naturally to him. His primary expertise lies in areas such as Market Entry and Expansion Strategy, Feasibility Studies, Competitive Intelligence, and Strategic Transformation.
Holding a degree in Microbiology, Sabyasachi has authored numerous publications and has been cited in journals, including The Journal of mHealth, ITN Online, and Spinal Surgery News.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube