The CrossFit apparel market is set for steady growth, with a projected compound annual growth rate (CAGR) of 2.3% during the forecast period from 2022 to 2032. The market, valued at approximately USD 113 million in 2022, is expected to reach USD 149 million by 2032.
Market Drivers and Trends
- Influencer Marketing: The rise of fitness influencers has significantly promoted activewear, transforming consumer perceptions and driving sales in the CrossFit apparel market.
- Increasing Sports Tournaments: The growing number of sports events worldwide is boosting demand for CrossFit apparel, highlighting its role in competitive fitness.
- Emphasis on Performance and Comfort: Consumers are prioritizing high-quality apparel that offers both performance benefits and comfort, shaping purchasing decisions.
- Post-Pandemic E-commerce Growth: The shift to online shopping during the COVID-19 pandemic has continued, expanding the market size and accessibility of CrossFit apparel.
- Health Consciousness: Increased awareness of health and fitness among consumers is driving demand for CrossFit apparel as part of a healthier lifestyle.
- Fashion Trends: The popularity of athleisure and fashionable sportswear is encouraging consumers to adopt CrossFit apparel for both athletic and casual wear.
Key Takeaways
- The CrossFit apparel market is projected to grow from USD 113 million in 2022 to USD 149 million by 2032 at a CAGR of 2.3%.
- Fitness influencers are significantly driving the popularity of CrossFit apparel through effective marketing.
- An increase in global sports tournaments is enhancing the demand for CrossFit apparel.
- Consumers are prioritizing performance and comfort in their activewear choices.
- E-commerce has thrived post-pandemic, expanding access to CrossFit apparel.
- The growing trend of athleisure is positioning CrossFit apparel as a fashionable choice for various occasions.
Some of the Recent Developments in Crossfit Apparel Market
- As part of a three-year strategic partnership agreement signed with the franchise, global sports brand PUMA launched a Royal Challenger Bangalore (RCB) athleisure range.
- Eastbay and Champs Sports have announced the launch of Eastbay Performance, a new apparel line. The collection includes compression tops, tanks, tights, tees, jackets, and shorts for training, and fleece pants and hoodies for casual wear.
- Kappa, a leading Italian fashion sports brand, and Hyosung, a comprehensive fiber manufacturer that produces world-class products and provides value chain solutions from textile mill to the brand to consumer, have announced a partnership to launch Kappa’s new K-Spirit e-sports apparel collection at the Tencent Global E-Sports Arena (TGA).
Key Companies
- Adidas AG
- Reebok International Limited
- Anta Sports Products Limited
- ASICS Corporation
- Columbia Sportswear Company
- Elite Sportswear
- LP
- Hanesbrands Inc.
- NIKE, Inc.
- Patagonia Inc.
- Puma SE
- Under Armour Inc.
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Key Segments
By Product:
- Shirts
- Pants
- Others
- Shorts
- Sweatshirts & Hoodies
- Tank-top
By Material Type:
- Nylon
- Wool
- Polyester
- Others
By Sales Channel:
- Direct Sales
- Franchised Stores
- Specialty stores
- Online retailers
- Other sales channels
- mono-brand stores
- wholesalers/retailers
By Consumer Orientation:
- Men
- Women
- Unisex
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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