The global hair dryer market is expected to experience a robust compound annual growth rate (CAGR) of 6.26% during the forecast period. Valued at approximately USD 10.20 billion in 2023, the market is projected to reach around USD 18.72 billion by 2033.
Key drivers of hair dryer sales include the rising number of professional salons worldwide and an increasing awareness of personal grooming. Major salon chains are focusing on expanding their presence in the Asia Pacific region, investing in professional hair appliances like hair dryers.
This surge in professional salons, especially in emerging markets, is likely to enhance the hair dryer market share throughout the forecast period. Additionally, consolidation among medium and large companies is anticipated, particularly as the Chinese government promotes industry consolidation to enhance competitiveness in the global arena.
There is also a growing demand for energy-efficient and low-power hair dryers, driven by cost savings and supported by initiatives from governments and the energy sector. Lifestyle changes and busy work schedules further fuel the increasing demand for hair dryers.
Various electrical hair care appliances, such as trimmers and shavers, are enhancing the customer experience in the personal hair care segment, creating significant opportunities for market players in the hair styling landscape. Personal hair care products appeal to all age groups and genders due to their convenience and time efficiency.
The rising demand for corded hair dryers has led to a stronger focus on developing technologies that promote healthy, heat-resistant hair. Consumers are increasingly looking for products that are easy to use, customizable, and aligned with their lifestyle needs. Many customers desire technologically advanced items with unique, practical features that enhance their daily routines. These trends are expected to drive product demand and contribute to the growth of the global hair dryer market.
However, the presence of counterfeit products, particularly in the Asia-Pacific region—especially in China and India—poses a challenge to market growth. Additionally, the high cost of some of the most advanced hair dryers can be prohibitive for the middle-class population, potentially hindering market expansion.
Key Takeaways
During the forecast period, North America is expected to account for the largest share of the global hair dryer market. The market in this region is expected to rise owing to the presence of a sizable number of clients who are more conscious of personal hygiene and self-care. Moreover, the majority of American households choose to generate ‘professional-level blowouts’ at home rather than spend a lot at salons.
- The hair dryer market in the Asia Pacific is predicted to develop rapidly, particularly in China and India, during the projected period. This is attributed to a big customer base and a rush of professional salons in both the countries. Moreover, key players have merged and collaborated to provide internationally recognized goods with cutting-edge technology to the countries.
- Owing to their offer of superior ventilation and heat settings, the “corded” product type is expected to hold the greatest revenue, through the forecast period.
- As the use of network access or Wi-Fi connectivity to purchase things grows in popularity, the “online” distribution channel type, accounts for a significant share and is the most preferred type.
Competitive Landscape
The global hair dryer market share is experiencing a transformational period as a result of technological breakthroughs and various innovations. The creativity that goes into the production of hair dryers is predicted to continue attracting clients, creating enormous chances for major suppliers to leverage on such expanding trends and launch fresh product lines. The following are the key players in the hair dryer market:
Top Market Players of the Hair Dryer Market
- Beauty by Imagination Inc.
- Conair Corp.
- Koninklijke Philips NV
- MacAndrews and Forbes Inc.
- Orchids International
- Panasonic Corp.
- Skyline Home Appliances
- Coty Inc.
- Dyson Ltd.
- Havells India Ltd.
Recent Developments
- In July 2021, Oppo in partnership with Dizo Lifestyle launched a white-colored real meat trimmer series and realme hair dryer in India.
- In September 2020, German personal care and lifestyle brand CARRERA launched a range of premium quality professional hair dryers: CARRERA hairdryer No. 531, 532, and 631. These hair dryers claim to give users a salon-like look from the comfort of their homes and prevent dryness or breakage.
- In September 2021, USA brand Shark launched the ‘Shark HyperAIR Hair Dryer’, which is equipped with HyperAIR IQ technology. It combines high-velocity heated air and ionized air for ultra-fast drying, no heat damage, and long-lasting styles.
- In August 2021, Dyson announced that it will invest $400 million to develop at least 100 new products by 2020, nearly doubling the number of products it currently has on the market and equalling the number of products introduced since its founding.
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Key Segments Profiled in the Hair Dryer Market Survey
By Type:
- Corded
- Cordless
By Product:
- Handheld Hair Dryer
- Hooded Hair Dryer
By Price Range:
- Less than US$ 50
- US$ 50 – US$ 100
- More than US$ 100
By Application:
- Professional
- Individual
By Distribution Channel:
- Online
- Offline
By Region:
- North America
- Latin America
- Asia Pacific
- MEA
- Europe
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