The J-beauty product market is expected to grow from USD 34,468 million in 2024 to USD 52,512 million by 2034. This anticipated growth is attributed to an average annual growth rate of 4.30% in demand for J-beauty products over the next decade.
The market is experiencing rapid growth driven by increasing demand for personal care products among both young and older adults. The global presence of the beauty goods manufacturing industry is anticipated to further propel this expansion. Manufacturers are consistently launching new and innovative products with enhanced features, which is expected to create significant opportunities for the J-beauty product market.
Japanese beauty products are renowned for their meticulous attention to detail and commitment to high-quality cosmetics. The rising preference for organic ingredients has boosted the appeal of J-beauty products, attracting consumers seeking effective and reliable skincare and beauty solutions. Additionally, endorsements from social media influencers and celebrity promotions are likely to create substantial opportunities within the market.
Companies are broadening their reach into new markets by collaborating with established players. By forming strategic partnerships with beauty influencers and retailers, these companies aim to enhance brand awareness and expand their market presence, which is expected to drive growth during the forecast period.
Growing skincare and personal care needs have led to increased demand for beauty products among both Asian and Western consumers. The ability of J-beauty products to address specific skincare concerns appeals to those seeking customized and results-oriented solutions. Additionally, Japanese market experts are leveraging technology to personalize and refine their offerings.
Key Takeaways from the J-Beauty Product Market
- The J-beauty product market is estimated to register a CAGR of 4.30% with a valuation of US$ 52,512 million by 2034.
- The skincare segment is anticipated to dominate the global market by registering a 45.20% market share in 2024.
- With a 90.80% market share, the conventional segment is likely to drive the global market in 2024.
Key Companies Profiled
- POLA ORBIS HOLDINGS INC.
- Mandom Corp.
- Kosé Corporation
- Procter & Gamble Company
- Kao Corporation
- Lion Corporation
- Unilever
- Procter & Gamble Company
- L’Oreal Groupe (Nihon L’Oreal)
- Shiseido Co., Ltd.
- FANCL CORPORATION
- CANMAKE
Recent Developments
- In 2021, Shiseido Co., Ltd., a Japanese skincare firm, launched a new e-commerce platform to increase consumer access to J-beauty goods.
- In 2023, Keomi Beauty, a famous Japanese skincare company, announced the launch of three new skin care products in the Indian market based on the Japanese concept to address the many essential skin concerns of Indian consumers.
- In 2021, Procter & Gamble and A.S. Watson collaborated to launch the new Japanese skincare brand ‘aio.’
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Key Segments
By Product Type:
- Haircare
- Skincare
- Colour Cosmetics
- Others
By Type:
- Organic
- Conventional
By Distribution Channel:
- E-commerce
- Specialty Stores
- Hypermarkets/Supermarkets
- Other
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