The global agritourism market is set for impressive growth, expected to expand from USD 3,57,205 million in 2024 to USD 5,36,423.8 million by 2034, with a compound annual growth rate (CAGR) of 4.1%. This expansion is driven by increasing consumer interest in sustainable travel, rural experiences, and learning about local food production. As urbanization grows, more people are seeking opportunities to connect with nature and understand the origins of their food, which has led to the rising popularity of agritourism.
Agritourism benefits both tourists and rural communities by providing unique travel experiences and diversifying income streams for farmers. Activities like overnight stays, farm-based events, and cultural festivals allow visitors to immerse themselves in the beauty of rural landscapes and local traditions, enhancing the value of their travel experiences. Overnight accommodations, in particular, offer agritourism operations a strong revenue stream, often surpassing the earnings from day visits alone. This trend promises ongoing growth and economic benefits for both the agritourism sector and rural regions globally.
Agritourism Market: Key Findings
- Millennials will remain the key target demographic that will choose to take up agritourism tools and will continue to generate profitability.
- Individual travelers will account for a larger share of the total market value, driven by higher awareness and easier availability of farm study tours.
- Off the farm activities will account for 60% of the total demand share, with substantial impetus coming from direct marketing efforts.
- Europe and North America will retain leading positions in the agritourism market, while developing nations in Asia and Latin America will display strong growth.
Agritourism Market: Key Driving Factors
- Easy access to agritourism packages through online sales channels is a key growth driver for the market.
- Novel off the farm activities such as musical festivals and haunted hay rides are generating profitable opportunities.
- Low prices associated with on-farm fruit and vegetable harvests is increasing the popularity of agritourism among potential visitors.
- Favorable government initiatives towards protection of environment and agricultural land is a major driver for global demand.
Agritourism Market – Key Restraints
- Low awareness among tourists about agritourism options, especially in developing regions remains a key factor that can hamper the market growth.
- Limitations of seasonality and unpredictability of weather will limit growth of the agritourism market.
- High liability, property tax, and insurance costs, is a deterrent to agritourism businesses.
Competition Landscape of Agritourism Market
Some of the key players in the global agritourism landscape that are covered in this study include, but are not limited to, Expedia Group, Missao, Domiruth Peru Travel, Field Farm Tours, Quadrant Australia, Bay Farm Tours, Select Holidays, AGRILYS Voyages, Star Destinations, Agritourismo France, Trump Tours, AL VERNETO, Farm to Farm Tours, A.C.T. Tours, and Star Destinations and others. Leading market players remain focused on capitalizing on collaborations within the industry. Market leaders are also targeting social media advertising, service innovations, and new product launches to strengthen their foothold in the global agritourism market.
Leading Agritourism Brands
- Expedia Group
- Domiruth PeruTravel
- Quadrant Australia
- Select Holidays
- Star Destinations
- Trump Tours
- Farm To Farm Tours
- Kansas Agritourism
- A.C.T. Tours
- AL VERNETO
- Bay Farm Tours
- Agriturismo France
- AGRILYS Voyages
- Bay Farm Tours
- Field Farm Tours
- Missão
Key Segments of Agritourism Market Report
- By Activities:
Overnight stay, special events and festivals, off the farm, and recreation activities and events are categorized activities in the agritourism market.
- By Tour Type:
The agritourism industry is bifurcated into group and individual travelers.
- By Consumer Demographics:
The segment is distributed to men, women, and kids.
- By Age Group:
The sector is subdivided into 15-25, 26-36, 36-45, 46-55, and 55 years and above age groups.
- By Booking Channel:
Online and offline are two booking channels included in this sector.
- By Region:
A regional analysis has been carried out in key countries of North America, Latin America, Asia Pacific, Middle East and Africa (MEA), and Europe.
Report Preview: https://www.futuremarketinsights.com/reports/agritourism-market
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