According to recent data from Future Market Insights (FMI), the anti-wrinkle products market is expected to be valued at USD 10,922.2 million in 2024 and is projected to grow to USD 20,502.5 million by 2034, reflecting a compound annual growth rate (CAGR) of 6.5% from 2013 to 2021. The market share of anti-wrinkle products within the broader beauty and personal care industry ranges from approximately 3% to 7%.
The anti-wrinkle products segment, a vital part of the beauty and personal care market, continues to expand, fueled by demographic shifts and technological advancements in cosmetics. As the global population ages, with the number of individuals aged 65 and over rapidly increasing, demand for anti-aging solutions is expected to surge, contributing significantly to the market’s growth.
Key Takeaways
- The global anti-wrinkle products market is projected to grow from USD 10.92 billion in 2024 to USD 20.5 billion by 2034, with a CAGR of 6.5%.
- Anti-wrinkle products represent 3% to 7% of the overall beauty and personal care market.
- The aging population is a key driver of increasing demand for anti-aging solutions worldwide.
- Natural and organic anti-aging products are seeing rising demand, with the herbal segment expected to grow at a CAGR of 5.8%.
- Anti-wrinkle creams and moisturizers are set to lead the market, with a 6.1% growth rate.
- The U.S. remains the dominant market, fueled by innovation and premium product demand.
- Japan’s aging population is a significant driver for anti-wrinkle products, with high demand expected to continue.
- The FMCG industry in India is contributing to the rising demand for anti-aging products due to changing lifestyles.
- Eco-conscious consumer trends are pushing for more sustainable and natural anti-aging products.
Regional Insights
- United States: Dominates the anti-wrinkle products market, driven by innovation, competition, and premium product demand.
- Japan: With the world’s highest percentage of elderly people, Japan continues to see strong demand for anti-wrinkle products.
- India: The growing FMCG sector and rising consumer awareness are fueling the demand for anti-aging products in India.
Competitive Landscape
The global anti-wrinkle products market is highly concentrated, with numerous multinational and regional players. Growing consumer demand for eco-friendly personal care solutions has led companies to invest in herbal and natural anti-wrinkle products, driving the development of innovative, advanced formulations.
Manufacturers are consistently introducing natural anti-wrinkle products with therapeutic properties and long-term benefits, effectively meeting consumer needs and expanding their customer base.
For instance
- In 2024, Beiersdorf launched the new anti-aging product NIVEA Q10 Dual Action Serum. This combines GLYCOSTOP™, which is available exclusively from Beiersdorf, with the reliable anti-wrinkle active ingredient Q10 in an innovative formula. These are two highly potent ingredients that achieve a double effect. The new serum works from day one and is clinically proven to visibly reduce even the deepest wrinkles within two weeks.
- In 2023, SkinCeuticals, a medical skincare brand, announced the launch of A.G.E. Interrupter Advanced, a breakthrough corrective cream that helps reverse visible signs of aging impacted by glycation and collagen decline. The brand has been pioneering anti-glycation skincare since 2008 and has expanded its portfolio with the introduction of groundbreaking technology to address the unavoidable factor of the natural aging process.
Key Companies Profiled
Allergan PLC; Unilever; Revlon, Inc.; Procter & Gamble Co.; Oriflame Cosmetics AG; Nature Republic; Natura & Co.; Mary Kay Inc.; Lotus Herbals Limited; L’Oréal S.A.; Kao Corporation; Coty, Inc.; Colgate Palmolive Company; Clarins Group; Biomod Concepts, Inc.; Beiersdorf AG; Bayer AG; Avon Products Inc.; ARK Skincare; Alma Secret Company; Others (As Per Request)
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Global Anti-Wrinkle Products Market by Category
By Product Type:
- Creams & Moisturizers
- Cleansers
- Other Products
By Nature:
- Natural/Herbal
- Synthetic
- Organic
By End Users:
- Men
- Women
By Sales Channel:
- Pharmacies
- Specialty Outlets
- Supermarkets/Hypermarkets
- Convenience Stores
- Beauty Stores
- E-Retailers
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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