The global fragrant drawer liners market is projected to experience steady growth, with an estimated compound annual growth rate (CAGR) of 5% during the forecast period from 2022 to 2032. The market, valued at USD 83 million in 2022, is expected to surpass USD 128.76 million by the end of the decade.
Increasing Demand for Fragrant Drawer Liners
Fragrant drawer liners have gained popularity as a simple yet effective solution for maintaining cleanliness and providing a fresh scent to drawers, cabinets, and wardrobes. These liners are increasingly used in home cabinets, bathroom vanities, bedroom wardrobes, and kitchen drawers. By preventing the buildup of dirt and bacteria while leaving a pleasant fragrance, fragrant drawer liners offer a practical alternative to traditional room sprays and air fresheners.
The growing demand for these products is driven by the increasing adoption of bleach-free, machine-washable, and non-adhesive variants. These products are preferred for their ability to stay in place without leaving a sticky residue, making them an attractive option for consumers looking for both functionality and convenience.
Key Drivers and Trends in the Market
One of the primary factors contributing to the growth of the fragrant drawer liners market is the demand for variety and customization. Colored and printed liners have become increasingly popular, offering a broader aesthetic appeal for consumers. Manufacturers are also producing fragrant drawer liners that are resistant to common household chemicals, acids, detergents, and grease, making them more durable and versatile. These liners are typically packaged in boxes containing 6, 12, or 18 sheets, catering to various household needs.
Another significant factor driving market growth is the increasing focus on product safety and quality. The production of fragrant drawer liners is subject to Food & Drug Administration (FDA) regulations, ensuring that they meet certain standards. Additionally, manufacturers are introducing machine-washable, bleach-free options that align with consumer preferences for eco-friendly and reusable products.
The availability of fragrant drawer liners is expanding rapidly, with supermarkets and hypermarkets being the primary distribution channels. Moreover, the growing prominence of e-commerce platforms is further boosting market accessibility, especially in regions where online shopping is becoming the preferred method for purchasing home goods.
Key Companies Profiled
Orlandi
Print Fragrancing
Crabtree
Evelyn
Recent Market Development
- Orlandi has introduced its new series of fragrant drawer liners that carries air care technology, holding the fragrance for a long and leaving no residue. Its availability in different packaging options for closets, drawers, and small spaces pushes the overall sales of fragrant drawer liners.
- Crabtree & Evelyn has launched its summer hill collection which is available in exclusive prints and fresh fragrances, fuelling the sales of fragrant drawer liners.
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Key Segments
By Product Type:
- Self-Adhesive
- Non-Adhesive
By Price Range:
- Economy
- Mid-Range
- Premium
By Application:
- Household
- Commercial
By Sales Channel:
- Direct
- Indirect – Hypermarkets/Supermarkets
- Multi-Brand Stores
- Independent Small Stores
- Online Retailers
By Region:
- North America
- Latin America
- Asia Pacific
- Middle East and Africa
- Europe
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