The global facial tissue market, valued at USD 11,304.6 million in 2024, is expected to experience steady growth with a projected CAGR of 3.3% over the next decade, reaching USD 15,640.7 million by 2034. This growth is fueled by increased consumer awareness around hygiene and skincare, evolving preferences for premium, eco-friendly tissue products, and expanding retail networks globally.
Key Drivers of Global Facial Tissue Market Growth
- Rising Hygiene Awareness
The growing global emphasis on personal hygiene, skincare, and cleanliness is driving demand for facial tissues. As consumers become more conscious of hygiene practices, the use of facial tissues for personal care, makeup removal, and preventing cross-contamination is increasingly viewed as essential in daily routines. - Growing Consumer Demand for Premium Products
Consumers are shifting towards value-added facial tissues, seeking products that offer luxury softness, enhanced strength, and superior absorbency. The increasing demand for scented, lotion-infused, and antimicrobial tissues reflects this trend for premium, high-quality options that provide both functionality and comfort. - Sustainability Trends and Eco-Friendly Products
Increasing environmental consciousness is reshaping consumer preferences, with a significant rise in demand for eco-friendly, biodegradable, and sustainably sourced facial tissues. Products made from bamboo, recycled materials, and those with chlorine-free bleaching are attracting eco-conscious consumers, driving manufacturers to invest in sustainable production methods. - Product Innovation and Customization
The market is seeing a surge in product innovation, with manufacturers offering customized facial tissues that cater to specific consumer segments such as children, teens, and the elderly. Personalized packaging and specialized offerings like multi-pack gift boxes are becoming key strategies for enhancing brand appeal and consumer loyalty.
Regional Insights
- India: Projected to register a 12.4% CAGR from 2024 to 2034, driven by urbanization, rising incomes, and increasing awareness of hygiene and premium products.
- China: Expected to grow at a CAGR of 10.2%, fueled by a growing middle class, heightened hygiene awareness, and a booming cosmetic sector.
- Japan: Set to see a CAGR of 9.7%, with increasing demand driven by urbanization and a focus on personal care and convenience.
- Singapore: Forecasted to grow at 9.4% CAGR, supported by its affluent consumer base and growing preference for premium, eco-friendly tissue products.
- United States: Anticipated to grow at a CAGR of 2.3%, driven by high consumer affluence and demand for specialized, high-quality facial tissues.
Competition Landscape
Manufacturers are increasingly prioritizing sustainability by producing tissues made from 100% recycled materials and transitioning to bamboo-based alternatives instead of traditional wood pulp.
Leading brands are expanding their product portfolios to cater to a diverse range of consumer segments, recognizing the varying needs across different sectors. To meet the growing demand for premium products, these companies are integrating advanced technologies and ensuring high-quality standards to align with evolving consumer preferences.
Industry Update
- On May 17, 2024, Singapore’s APRIL Group, part of RGE Group, entered the Indian market by acquiring a controlling stake in Origami, a leading Indian tissue products company. Origami, with multiple mills and distribution centers, produces a range of facial tissues, paper napkins, and other hygiene products.
- On June 20, 2024, Clearwater Paper Corporation announced a USD 23 million investment in a new state-of-the-art facial tissue converting line at its Shelby, North Carolina facility. The 400-acre Shelby Mill, employing over 600 people, produces high-quality private branded tissue products, including bathroom tissue, paper towels, and napkins.
Key Players
- Procter & Gamble
- Koch Industries
- Kimberly-Clark Corporation
- Svenska Cellulosa Aktiebolaget SCA
- Sofidel Group
- Hengan International
- WEPA Group
- Asia Pulp & Paper
- C&S Paper Co. Ltd
- Kruger Products L.P
- Metsa Tissue
- Cascades Inc.
- Beco
Get Connected with Our Expert Analyst on Email: sales@futuremarketinsights.com
Facial Tissue Market Segmentation
By Product Type:
Facial tissue market includes regular, anti-viral, and recyclable facial tissue types.
By Packaging Type:
Categories like box and pocket are two bifurcated packaging types of this sector.
By Price Range:
Premium, mid-range, and economic are three price ranges segmented in this industry.
By End User:
Men and women are end users segmented in this sector.
By Distribution Channel:
The facial tissue industry encompasses a variety of shopping experiences, including departmental stores, online retail sales, convenience stores, specialty stores, and others.
By Region:
A regional analysis has been carried out in key countries of North America, Latin America, Asia Pacific, Middle East and Africa (MEA), and Europe.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube