The global men’s jeans market is on a trajectory of impressive growth, with a projected valuation of approximately USD 52.9 billion in 2024 and a forecasted rise to surpass USD 96.2 billion by 2034. The market is expected to experience a robust Compound Annual Growth Rate (CAGR) of 6.2% from 2024 to 2034, driven by key factors including shifting fashion trends, evolving workplace attire, the expansion of online retail platforms, and growing consumer interest in sustainable clothing.
Key Growth Drivers of the Global Men’s Jeans Market
- Fashion Trends & Evolving Consumer Preferences: Increased demand for stylish, comfortable jeans, driven by shifting consumer tastes and the influence of social media, influencers, and fashion-driven TV series.
- Casual Wear in the Workplace: The rise of relaxed workplace dress codes has boosted the adoption of jeans as everyday work attire, driving sales for comfortable yet stylish options.
- Expansion of E-commerce: The growth of online shopping platforms, offering wide selections and personalized experiences, has made it easier for consumers to access a variety of men’s jeans styles.
- Sustainability Trends: A growing consumer focus on eco-friendly and ethically produced clothing has led to higher demand for jeans made from sustainable materials and eco-conscious manufacturing practices.
- Influence of Western Culture & Global Fashion Movements: The spread of Western fashion trends, along with cultural influences like K-pop and K-drama, has increased the popularity of jeans globally.
Regional Insights
- South Korea: Projected to grow at 8.3% CAGR, driven by K-pop, K-drama, and innovative denim designs.
- Japan: Expected to expand at 7.8% CAGR, supported by growing fashion trends and retail expansion.
- United Kingdom: Forecasted at 7.4% CAGR, influenced by fashion events and premium denim products.
- China: Set to grow at 6.9% CAGR, driven by increasing demand for Western-style apparel and retail growth.
- United States: Projected to grow at 6.5% CAGR, with millennials and Gen Z driving demand for premium jeans.
Competitive Landscape
Manufacturers are increasingly focusing on sustainable clothing to align with growing eco-friendly trends. Leading companies are transitioning to comfort-driven materials while offering price-conscious denim options to meet consumer demand. Meanwhile, many local players are expanding their reach by diversifying sales channels and entering global markets to tap into a broader customer base.
Industry Update
- In February 2024, C&A launched its first men’s jeans capsule featuring Lycra Adaptiv. The collection, offering enhanced comfort and adaptability, was available in 190 European stores and online, priced at €49.90.
- In December 2023, Mehar Apparels launched a new men’s jeans collection, blending style and comfort. Featuring diverse fits and trendy colors, the collection underscored the brand’s commitment to quality and sustainable fashion.
Leading Men Jeans Brands
- Levi Strauss & Co.
- Mavi Jeans
- Kontoor Brands
- Lee Cooper
- Diesel S.p.A
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Key Segments of Men’s Jeans Market Report
By Fitting Type:
Slim, loose, and regular fit are three fitting types in the men’s jeans market.
By Waist Size:
28″ – 31″, 32″ – 35″, 36″ – 39″, 40″ – 43″, and 44″ – 47″ are categorized waist size in the men’s jeans industry.
By Sales Channel:
The sector is segmented into retail stores, brand stores, supermarkets or hypermarkets, and e-commerce sales channels.
By Region:
A regional analysis has been carried out in key countries of North America, Latin America, Asia Pacific, Middle East and Africa (MEA), and Europe.
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