The global market for pet postbiotics supplements has witnessed significant growth, reaching approximately USD 229 million at the end of 2024. This market is projected to achieve a remarkable compound annual growth rate (CAGR) of 9.5%, with values expected to exceed USD 446.6 million by 2034.
Pet postbiotics supplements are specially formulated to enhance pets’ overall health, providing additional nutrients that may not be sufficiently supplied in their regular diets. As pet owners increasingly seek ways to improve their pets’ wellness, the demand for these supplements has surged, reflecting a broader trend of pet humanization where owners treat their pets as family members.
Key Market Drivers for the Global Pet Postbiotics Supplement Industry
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Humanization of Pets: Increasingly, pet owners view their pets as family members, leading to greater investment in high-quality supplements to enhance their health and well-being.
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Health Benefits: Pet postbiotics supplements are designed to support immune function, boost energy levels, promote heart health, and help manage anxiety in pets, driving demand.
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Growing Pet Ownership: The rising number of pet owners, particularly in developing regions like Asia, is fueling market expansion as more individuals seek to improve their pets’ health.
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E-commerce Growth: The convenience of online shopping provides pet owners with easy access to a wide variety of postbiotics supplements, increasing sales opportunities.
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Subscription-Based Services: The emergence of subscription models fosters customer loyalty, enhances inventory management, and ensures consistent revenue streams for manufacturers.
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Focus on Natural and Organic Products: A rising preference for natural and organic ingredients among consumers is shaping product development and marketing strategies in the industry.
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Increased Health Awareness: Growing awareness of pet health and nutrition is prompting owners to seek specialized products that address specific health needs.
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Regulatory Support: Enhanced regulation in the pet supplement industry helps assure product safety and efficacy, building consumer trust and driving market growth.
Regional Insights into the Pet Postbiotics Supplement Market
|
Country/Region |
Market Value (2034) |
CAGR 2024 to 2034 |
|
United States |
USD 83.3 Million |
5.2% |
|
Germany |
USD 66.0 Million |
6.2% |
|
Japan |
USD 25.1 Million |
8.7% |
|
China |
USD 67.9 Million |
9.8% |
|
India |
USD 41.0 Million |
11.5% |
Key Takeaways from the Pet Postbiotics Supplement Market
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The global market is projected to grow from USD 229 million in 2024 to over USD 446 million by 2034, at a CAGR of 9.5%.
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Increasing humanization of pets drives higher spending on health and nutrition supplements.
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Pet postbiotics supplements improve immune support, energy levels, heart health, and manage anxiety.
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E-commerce is enhancing product accessibility and sales opportunities for pet owners.
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Rapid growth in pet ownership and health awareness is prominent in developing countries, especially in Asia.
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Subscription-based services are fostering customer loyalty and ensuring steady revenue for companies.
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There is a growing consumer preference for natural and organic supplement ingredients.
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Stricter regulations are boosting consumer trust through enhanced product safety and efficacy.
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Dogs are the primary consumers of postbiotics supplements, with powder forms being the most popular.
Prominent Drivers of the Pet Postbiotics Supplement Market
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Diverse Distribution Channels: Availability of products through various retail channels increases market accessibility.
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Focus on Anxiety and Stress Relief: Growing concern for pet anxiety and stress leads to increased demand for calming supplements.
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Consumer Education: Efforts to educate pet owners about the benefits of postbiotics enhance market growth.
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Globalization of Pet Products: Exposure to international pet care trends boosts demand for innovative postbiotic solutions.
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Rising Interest in Holistic Pet Care: Increased focus on holistic approaches to pet health drives the adoption of postbiotics.
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Customized Nutrition: The demand for personalized pet nutrition solutions encourages product development in the postbiotics sector.
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Support for Joint and Mobility Health: Products targeting joint health and mobility in aging pets are increasingly sought after.
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Emphasis on Preventive Care: A shift towards preventive care for pets encourages the use of health supplements.
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Enhanced Flavor and Palatability: Improvements in flavor and palatability of postbiotic supplements make them more appealing to pets.
“Supplements are designed to support various health benefits, including immune function and anxiety management. E-commerce is transforming access to these products, while subscription services are enhancing customer loyalty.” – says Nandini Roy Choudhury, Client Partner at Future Market Insights.
Competitive Landscape of the Pet Postbiotics Supplement Market
In the industry, several key players, including Fera Pet Organics, DeliGuard, Pet Releaf FURMENT, Pet Culture, and Azest, are primarily focused on launching new products and advancing product development. Given the numerous applications and powerful health benefits of Pet Postbiotics Supplements, these manufacturers are actively seeking to broaden their usage.
Brands differentiate themselves by offering specialized postbiotic ingredients and unique formulations tailored for various animal species. This approach helps them address specific market demands and stand out in a competitive landscape.
To cater to the increasing demand for environmentally friendly products, many pet postbiotic supplement brands are adopting sustainable practices. Their ingredients are sourced responsibly, reflecting a commitment to ecological integrity.
Recent Developments
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During the 2024 Global Pet Expo, Veterinarian, APPI pet supplement manufacturer Fera Pets, Inc. was given an early peek at its newest goods. The brand’s latest goods attempt to build on its purpose of offering natural, holistic nutrients to pets. Fera Pets’ booth #646 will include three supplements, Postbiotics Plus, Whole Food Multivitamin, and Collagen Plus, as well as a pet balm, all of which are suited for dogs and cats.
Key Companies in the Pet Postbiotics Supplement Market
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Fera Pet Organics
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DeliGuard
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Pet Releaf
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FURMENT
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Pet Culture
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Azestfor
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Organic Pets
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Activ Dog Health
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Feelwells
Access the Full Report Pet Postbiotics Supplement Market Trends and Projections Now!
Key Segments of Market Report
By Form:
By Form, the segment has been categorized into Capsules, Tablets, Powder, Liquid, and Others
By Pet Type:
Different Pet types Dog, Cat, Horse, and Others
By Nature:
Different Nature included Organic and Conventional
By Distribution Channel:
Different Distribution Channel which included Store-Based Retailing (Hypermarkets/Supermarkets, Convenience Stores, Mom & Pop Stores, Pet Food Stores, Independent Grocery Retailers, Other Retail Formats) and Online Retailers
By Region:
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
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