In 2019, global sales in the pet prebiotics market were valued at USD 185.0 million. Between 2019 and 2023, the market experienced a compound annual growth rate (CAGR) of 8.3%, with revenues projected to reach USD 285.3 million by 2024. Looking ahead, the market is expected to grow at a CAGR of 10.5%, with global sales forecasted to hit USD 774.3 million by 2034.
Pet Prebiotics Market: Overview
The pet prebiotics market is experiencing rapid growth due to increasing awareness among pet owners about the importance of digestive health. Prebiotics are non-digestible fibers that promote the growth of beneficial gut bacteria, supporting overall wellness in pets. This demand is driven by the rising pet ownership worldwide, coupled with the growing trend of premium pet food products that prioritize health and wellness.
Factors such as an increase in pet humanization and a shift toward functional pet food products are influencing market dynamics. Manufacturers are innovating by incorporating prebiotics into a variety of pet foods and supplements, catering to the demand for natural and functional ingredients. The expanding veterinary industry is also playing a role, with vets recommending prebiotics for improved digestive and immune health in pets.
Country Wise Insights: Market Value and Growth
The table below presents the projected growth rates for the top five markets. These countries are expected to experience significant consumption growth, with high CAGRs anticipated through 2034.
|
Countries |
CAGR 2024 to 2034 |
|
USA |
10.20% |
|
UK |
9.30% |
|
Germany |
9.70% |
|
Japan |
11.30% |
|
Australia |
10.60% |
“The pet prebiotics market is rapidly evolving as pet owners prioritize digestive health and wellness. However, overcoming challenges such as high costs and limited consumer awareness is essential to unlock the market’s full growth potential in the coming years”– says Nandini Roy Choudhury, Client Partner at Future Market Insights
Key Drivers of Pet Prebiotics Market
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Rising Pet Adoption Rates: The increasing number of households adopting pets is driving demand for pet prebiotics as owners seek to improve their pets’ health and well-being.
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Focus on Pet Health and Nutrition: Growing awareness of the importance of gut health in pets has led to increased demand for prebiotics, which support digestive health and strengthen the immune system.
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Humanization of Pets: Pet owners are treating their pets as part of the family, leading to higher spending on premium and functional pet food products, including prebiotics.
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Growth in Pet Supplement Market: The overall expansion of the pet supplement industry is fueling the demand for prebiotics, as they are increasingly included in pet food formulations.
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Advancements in Pet Food Technology: Innovation in pet food production has enabled the incorporation of functional ingredients like prebiotics, boosting their use in everyday pet diets.
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Rising Incidence of Pet Gastrointestinal Issues: With more pets experiencing digestive problems, prebiotics are becoming a popular solution to improve gut health and prevent common gastrointestinal disorders.
Challenges Faced by pet prebiotics market
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High Product Costs: Prebiotics are often more expensive than standard pet food ingredients, making them less accessible for budget-conscious pet owners, limiting widespread adoption.
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Lack of Consumer Awareness: Many pet owners are still unfamiliar with the benefits of prebiotics for pet health, which hinders market growth due to limited demand.
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Regulatory Barriers: The pet food industry faces stringent regulations, and prebiotic products often require approval or certification, leading to longer product development cycles and higher compliance costs.
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Limited Scientific Evidence: Although there is growing research on the benefits of prebiotics for pets, the market still faces skepticism due to limited large-scale studies proving their long-term effectiveness.
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Competition from Probiotics: Probiotics, which are often more well-known, compete directly with prebiotics in the pet supplements market, diverting consumer attention and spending.
Leading Companies
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Alltech, Inc
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DSM Nutritional Products AG
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Vetanco
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Nestlé Purina PetCare
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Mars Petcare
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Hill’s Pet Nutrition
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Blue Buffalo
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Royal Canin
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Chr. Hansen
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Beneo
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Others
In-Depth Market Analysis: A Complete Report
Key Segments of Pet Prebiotics Report
By Pet Type:
As per Pet Type, the industry has been categorized into Dog & Cat.
By Form:
As per Form, the industry has been categorized into Pills / Tablets, Chewables, Powder, Liquid / Syrup, Paste / Gel and Others.
By Availability:
As per Availability, the industry has been categorized into Prescription-based and Over-the-counter (OTC).
By Sales Channel:
As per Sales Channel, the industry has been categorized into Store-based Retailing (Hypermarkets/Supermarkets, Convenience Stores, Pet Stores, Discounters, Independent Grocery Retailers, Drugstores) and Online Retailers (Company Website, E-commerce Platform, Hyperlocal Delivery).
By Nature:
As per Nature, the industry has been categorized into Organic and Conventional.
By Application:
As per Application, the industry has been categorized into Gastrointestinal Health, Immune System Support, Skin & Coat Health, Stress & Anxiety Reduction, Weight Management, Allergy Management, Dental Health and Joint Health.
By Region:
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe Eastern Europe, Balkans & Baltic, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and Middle East & Africa.
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