The global wild bird products market is poised to achieve significant growth, with projections indicating a compound annual growth rate (CAGR) of 3.8%, reaching a market value of USD 7.3 billion by 2031. This growth can be attributed to several key factors, including the rising trend of backyard bird watching, heightened awareness of wildlife conservation, and the growing interest in bird feeding as a hobby.
Key Drivers of Market Growth
- Backyard Bird Watching: As more people spend time at home, bird watching in outdoor spaces has surged in popularity, driving increased demand for bird feeders, birdhouses, and related products.
- Wildlife Preservation Awareness: There is a growing public consciousness surrounding the need to protect wild bird populations, which is fueling demand for products that aid in the care and preservation of these species.
- Bird Feeding as a Hobby: Bird feeding, particularly among older adults, has become a widely embraced pastime. The demand for bird feed, feeders, and other accessories is rising as a result.
- Rising Disposable Income: With growing disposable incomes, consumers are increasingly willing to invest in high-quality wild bird products, further propelling market growth.
- Impact of Climate Change: As climate change affects bird populations, people are turning to products such as bird feeders and houses to help sustain local wildlife.
- Urbanization and Nature Integration: Urban migration is increasing, and many city dwellers are seeking ways to connect with nature, thus driving demand for wild bird products in metropolitan areas.
- E-Commerce Growth: The rise of online shopping platforms has made it easier for consumers to access a wide range of wild bird products, further supporting the market’s growth.
Technological Innovations and Future Trends
The future of the wild bird products market looks bright, with continuous advancements in design and technology. Products are becoming more durable, functional, and environmentally friendly, with innovations such as solar-powered and glow-in-the-dark bird feeders. Additionally, new features, such as scheduled feeding systems, are making it easier for consumers to maintain consistent bird care. Eco-friendly products and the use of natural and organic materials are becoming increasingly popular, reflecting the growing trend of sustainability.
Competitive Landscape
The global wild bird products market is moderately fragmented, with numerous regional players accounting for over 50% of the revenue share. These companies are focused on developing advanced feeds and equipment designed to improve bird health, helping them maintain a competitive edge in the market.
Players in the global wild birds products markets includes,
- First Nature Products
- Kettle Moraine
- Songbird Essentials
- Stokes Select
- Aspects
- Inc.
- Woodlink
- Kaytee
- Harris Farms
- LLC
- Droll Yankees
- Birds Choice
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Global Wild Birds Products Market – Segmentation
The global wild bird product is segmented on the following basis
Feed type:
- Basic Seed Blends
- Feeders
- Finch and Nyjer
- Hummingbird Nectar
- Mealworm
- Premium Seed Blends
- Straight Grains
- Suet, Seed Cakes and Bells
- Wildlife
Feeder Equipment:
- Finch feeders
- Peanut feeders
- Plastic window seed feeders
- Droll Yankees
- Others
Sales Channel:
- Online retailers
- Specialized stores
- Modern trade
Regions and Countries Analyzed in the Report
- North America (USA, Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, UK, France, Italy, Spain, Poland, Russia, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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