The global stretch mark removal products market is expected to grow from USD 1,382.9 million in 2023 to USD 2,008.1 million by 2033, reflecting a steady compound annual growth rate (CAGR) of 3.8%, according to the latest market analysis by Future Market Insights (FMI).
The demand for stretch mark removal products, including creams, oils, serums, and lotions, is being driven by increasing consumer awareness of skincare, alongside a growing preference for affordable, at-home treatments over expensive procedures like laser therapy and microdermabrasion.
Key Factors Driving Growth
- Rising Demand for Affordable Solutions: Stretch mark removal creams, lotions, and oils are gaining traction as budget-friendly alternatives to costly medical treatments. This is especially important as consumers continue to opt for self-care solutions that can be easily applied at home. Oils and serums, which are often considered more affordable, are expected to see significant demand over the forecast period.
- Shifting Focus to E-Commerce and Online Sales Channels: The expanding e-commerce sector plays a key role in the market’s growth, with manufacturers increasingly targeting consumers via online platforms. Special offers, discounts, and convenient delivery services are contributing to the rising sales of stretch mark removal products.
- Technological and Product Innovations: The market is also benefiting from technological advancements, including the development of multifunctional skincare products that address a range of skin issues, such as anti-aging, moisturizing, and skin regeneration. Additionally, formulations featuring popular ingredients like hyaluronic acid and tretinoin are further enhancing product efficacy and market appeal.
- Increased Prevalence of Stretch Marks: Stretch marks are common during pregnancy, adolescence, and periods of significant weight change. The rising global obesity rates and the increasing number of pregnancies, particularly in both developed and developing nations, are contributing to higher demand for stretch mark removal products.
Regional Insights
- United States: The U.S. is expected to remain one of the largest markets, with consumers increasingly turning to topical treatments over more invasive procedures. The U.S. accounted for 26.8% of the global market share in 2022 and continues to see strong growth driven by a preference for multifunctional skincare products.
- United Kingdom: In the UK, the demand for natural and organic stretch mark removal products is on the rise, as consumers seek products with fewer synthetic chemicals. Premium and natural-based personal care products are expected to drive the market forward in the coming years.
- China: China’s growing beauty and personal care market, alongside a high demand for multipurpose products, is propelling the growth of stretch mark removal solutions in the region. E-commerce platforms are particularly influential in this market segment.
Competition Landscape
Key players in the global stretch mark removal products market are pursuing inorganic growth strategies, including mergers, acquisitions, and collaborations, to strengthen their global footprint. Additionally, they are investing in research and development to incorporate organic ingredients into their skincare formulations, catering to the growing consumer demand for natural and effective solutions.
Some of the Key Companies Are as Follows
- Clarins Group
- Merz GmbH and Co. KGaA
- E.T Browne Drug Co.
- Union Swiss Ltd. (Bio-Oil)
- Basq Skincare
- Weleda AG
- Dermaclara Inc.
- Mama Mio US Inc.
- Vichy Laboratories
- First Botany Cosmeceuticals
- Honasa Consumer Pvt. Ltd.
Tap into Expertise: Discuss with Our Analyst on Email: sales@futuremarketinsights.com
Stretch Mark Removal Products Market Key Segments
By Product:
- Creams
- Oils & Serum
- Lotions
- Gels
By Nature:
- Organic
- Conventional
By End User:
- Adults
- Kids
By Sales Channel:
- Wholesalers & Distributors
- Online Retailers
- Hypermarkets and Supermarkets
- Pharmacy Stores
- Specialty Stores
- Independent Small Stores
By Region:
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia Pacific excluding China & Japan
- Japan
- China
- Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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