The incontinence skincare products market is projected to reach a value of USD 2.93 billion in 2023 and is expected to grow to USD 4.55 billion by 2033. This represents a compound annual growth rate (CAGR) of 4.5% over the forecast period. Incontinence skincare products account for approximately 7%-10% of the overall skincare market.
Future Market Insights offers a comparative analysis of the dynamics within the incontinence skincare products sector, which is influenced by various industry trends and factors driving innovation. Recent advancements include targeted awareness campaigns and advertising initiatives aimed at educating consumers about the importance of proper hygiene in managing incontinence.
Key drivers behind the market’s growth include the gradual market adoption in the initial years of the forecast period and innovations in product development, particularly those designed for younger consumers. Notably, in 2020, Svenska Cellulosa AB acquired Novioscan, a Dutch company specializing in bladder monitoring technology, which has contributed to advancements in continence control solutions and further fueled the growth of the incontinence skincare products market.
Key Trends and Drivers
- Targeting Younger Consumers:
While the older demographic remains the largest consumer group for incontinence skincare products, there has been an increasing trend towards targeting younger consumers, particularly due to the rising prevalence of urinary incontinence in younger populations. This shift has spurred marketing efforts, such as awareness campaigns, to normalize the use of these products among all age groups. - Packaging Innovations:
There’s a growing focus on offering more discreet, thinner, and stylish packaging to make the products less stigmatized and more socially acceptable, especially for younger consumers. By making the products look less medical and more like everyday skincare, manufacturers aim to reduce the social stigma around incontinence. - E-commerce Growth:
The increasing shift towards online shopping is expected to play a major role in the market’s growth. E-commerce allows consumers to discreetly purchase products without feeling embarrassed or stigmatized. The convenience of price comparison and the ease of access will likely continue to fuel this trend, especially in regions like North America, Europe, and rapidly growing markets in Asia. - Awareness Campaigns:
Social stigma and lack of awareness around incontinence and the need for specialized skincare products have been challenges in the market. However, many companies are combating this by launching educational campaigns to inform consumers about the importance of skin care for people dealing with incontinence.
Key Companies Profiled
- Svenska Cellulosa AB
- Coloplast A/S
- GAMA Healthcare Ltd.
- Vernacare Ltd.
- 3M Company
- Attends Healthcare Group Ltd.
- ConvaTec Group PLC
- Medline Industries Inc.
- CliniMed, Ltd.
- B Braun Melsungen AG
- Kimberly-Clark Corporation
- Hollister Incorporated
- Smith & Nephew PLC
- McKesson Corporation
- Ontex Group N.V.
- Others
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Market Segmentation
By Product Type:
- Creams
- Lotions
- Washes/Cleansers
- Wipes
- Gels/Oils
By Price:
- Low
- Medium
- High
By End-User:
- Men
- Women
- Kids
By Sales Channel:
- Hypermarkets/ Supermarkets
- Pharmacy/Drug stores
- Convenience stores
- Wholesalers and Distributors
- Online Retail Sales
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- Middle East & Africa
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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