The global custom nail polish market is poised for significant growth, with projections estimating its value to surpass USD 9,122.6 million by 2034. From an estimated USD 3,331 million in 2024, the market is set to experience a robust Compound Annual Growth Rate (CAGR) of 10.6% over the next decade. This growth is fueled by the global rise in nail art popularity, a surge in working women, and a growing demand for unique, personalized beauty products.
Key Drivers of Growth
- Widespread Appeal of Customization
Nail polish is no longer just a beauty staple for the elite. Consumers from all income levels are embracing the art of nail design, both for special occasions and everyday use. The trend of personalized nail polish is gaining momentum, as individuals seek to express their personal style through unique shades and finishes. - Impact of Online Retail and eCommerce
The rise of eCommerce platforms has revolutionized the accessibility of custom nail polish brands. Consumers can now shop for an array of independent and niche brands online, bypassing traditional retail outlets. This global access has significantly boosted the market’s visibility, allowing brands to reach an international consumer base. - Influence of Social Media
Social platforms like Instagram, YouTube, and Pinterest are not only providing a space for sharing nail art ideas but also fueling the demand for customized nail polish. Influencers and beauty bloggers are shaping consumer preferences and sparking trends in custom nail designs. - Clean and Non-Toxic Beauty Movement
Increasing awareness about the potential health risks posed by chemicals in traditional nail polish formulas has prompted a shift towards clean, non-toxic beauty products. Consumers are increasingly opting for brands that offer safer, cruelty-free, and eco-friendly formulations, pushing the market towards sustainable beauty solutions. - Innovation in Nail Care Technologies
The introduction of advanced nail technologies, such as breathable formulas, UV gel, and liquid gel types, has transformed the nail care industry. These innovations not only enhance the durability and finish of manicures but also promote nail health, appealing to the growing demand for beauty products that offer both aesthetic and functional benefits.
Segment Insights
- Liquid Nail Polish continues to dominate, accounting for 31.3% of the market share in 2024. Known for its ease of application and smooth finish, liquid nail polishes allow for high levels of customization, with consumers able to mix colors or add special effects like glitter or shimmer.
- Top Coats are expected to hold the largest share of the market in 2024, at 57.2%. The glossy finish provided by top coats enhances the overall appearance and longevity of manicures, contributing to their strong market presence.
Regional Insights
- India: The Indian custom nail polish market is expected to grow significantly, driven by a demand for eco-friendly, cruelty-free products and influencer-driven trends.
- Singapore: The surge in beauty consciousness and demand for personalized nail polish is fueling rapid market expansion in Singapore.
- Japan: Japan’s custom nail polish market is growing, with rising consumer interest in unique, high-quality products and customization options.
- China: The Chinese market is experiencing growth, spurred by increasing beauty awareness and the popularity of personalized nail care solutions.
- United States: In the United States, celebrity brands and a focus on customizable nail polish options are driving steady growth in the market.
Competitive Landscape
Companies are increasingly integrating innovative technologies and long-lasting formulas into their products to meet evolving consumer demands. Staying aligned with the latest fashion trends and offering targeted customization options remain top priorities. Collaborations and the use of online platforms have become key drivers of growth, resulting in significant market expansion.
The expansion of distribution channels has enabled brands—both global and local—to reach a broader, international customer base. These sales channels have provided custom nail polish providers with the opportunity to connect with diverse consumer segments across various demographics.
Industry Updates
- In May 2024, JUICE Cosmetics unveiled the ‘Wish A Color, We Deliver’ Nail Polish contest, showcasing a decade of innovation. Amrit Kamra, the project lead, expressed confidence in seamlessly delivering desired shades, marking a milestone in the brand’s journey.
- In November 2023, Margot Robbie showcased custom khaki green nails at the Los Angeles premiere of ‘Saltburn’ Created by nail artist Tom Bachik, the exclusive color combined Chanel’s ‘Beige Cendre’ and ‘Brun Fume’ polishes.
Leading Custom Nail Polish Brands
- ILNP (I Love Nail Polish)
- KBShimmer
- Cirque Colors
- Emily de Molly
- Picture Polish
- Colores de Carol
- Girly Bits Cosmetics
- Glam Polish
- F.U.N Lacquer
- Different Dimension
- Colors by Llarowe
- SuperChic Lacquer
- Serum No. 5
- Ethereal Lacquer
- Native War Paints
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Key Segments of Custom Nail Polish Market Report
By Product Type:
Based on product type, the industry is categorized into liquid, UV gel, dip powder, acrylic, poly gel, and others.
By Coat:
When it comes to coat, the industry is bifurcated into base coats and top coats.
By Sales Channel:
Custom nail polishes are available in supermarkets or hypermarkets, specialty stores, online retailers, and other sales channels.
By Region:
A regional analysis has been carried out in key countries of North America, Latin America, Asia Pacific, Middle East and Africa (MEA), and Europe.
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