The global BB cushions market is projected to reach a value of USD 3.61 billion in 2022 and is expected to grow at an impressive compound annual growth rate (CAGR) of 17% from 2022 to 2032. By the end of the forecast period, the market is anticipated to soar to USD 17.35 billion. This robust growth is driven by rising disposable incomes and a growing awareness of skincare and beauty, particularly among the expanding global population.
With growing awareness of skincare and rising disposable incomes, the BB cushions market is expected to continue its upward trajectory throughout the forecast period.
BB cushions are a form of liquid makeup stored in a sponge, which is placed inside a compact along with an applicator. This innovative design allows for easy application of BB creams without the mess of using hands. Over the past few years, the market has seen a variety of innovations, including metal cushions, air cushions, tension pacts, and mocha cushions, further diversifying the product offerings.
One of the key advantages of BB cushions is their portability, making them convenient to carry in a purse. The product is especially popular for creating a “no-makeup” look, which adds to its appeal among users. Additionally, BB cushions provide a smooth, even finish, with the cushion applicator ensuring precise touch-ups. They are particularly beginner-friendly, making them an ideal choice for those new to makeup.
BB cushions come with a sponge applicator, ensuring that over-application of makeup is not a concern.
As more consumers shift towards natural and organic skincare products, the BB cushions market is poised for significant growth in the forecast period. An interesting trend is the increasing interest in beauty products among men, a demographic that is expected to contribute to the rising revenue in the BB cushions market.
Key Takeaways from the BB Cushions Market
- Europe holds a significant share of BB Cushions market. This could be credited to rising demand for anti-aging creams. Germany and the UK are leading from the front herein.
- The countries like Thailand, China, Bangladesh, and India are dominating the BB cushions market in the Asia-Pacific and the scenario is expected to persist even in the forecast period. This could be credited to skincare market being on an expansion spree in these countries.
- BB cushions for dry skin hold the largest market share and would continue to do so even going forward.
Key Companies Profiled
L’Oreal S.A.
Missha
Christian Dior SE
Dr. Jart+
Lancome
Sulwhasoo
Erborian
Clinique Laboratories
IT Cosmetics
Amore
3Lab
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Key Segments Profiled in the Global BB Cushions Market
By Skin Type:
- BB Cushions for Dry Skin
- BB Cushions for Oily Skin
- BB Cushions for Combination Skin
- BB Cushions for Normal Skin
By Nature:
- Conventional BB Cushions
- Organic BB Cushions
By Sales Channel:
- Indirect Sales of BB Cushions
- Direct Sales of BB Cushions
- Specialty Stores
- Independent Stores
- Online Stores
- Hypermarket/Supermarket
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa
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