The global glass growlers market is projected to be valued at USD 6.4 billion in 2023 and is expected to grow at a CAGR of 3.2% between 2023 and 2033, reaching USD 8.7 billion by 2033. A significant factor contributing to this growth is the advancement in innovative closure systems, which play a crucial role in enhancing the functionality and appeal of glass growlers, particularly in the craft beer industry.
Experiencing significant growth, the North American glass growler market is propelled by the proliferation of growler filling stations in diverse establishments throughout the United States and Canada. These stations, situated in restaurants, bars, convenience stores, and grocery outlets, are anticipated to be key contributors to market expansion, offering a sustainable and cost-effective option for consumers who can refill growlers initially purchased with a substantial deposit at a price ranging from $5 to $30.
Additionally, North America’s packaging industry is increasingly favoring glass growlers for the secure storage of alcoholic beverages, driven by high disposable incomes and a consumer preference for premium glass over aluminum alternatives. The region is poised to maintain a steady Compound Annual Growth Rate (CAGR) of 3.1% throughout the analysis period.
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In East Asia, the glass growler market is also thriving, propelled by a rising demand for beer among millennials in countries like China, Japan, and South Korea. Market growth in the region is further fueled by the introduction of innovative craft beer flavors and ingredients, catering to evolving consumer tastes. The emergence of brewpubs and shifting consumer preferences, driven by novel products, contribute to a positive outlook for the East Asia market, with an expected CAGR of 3.0% over the analysis period, promising a bright future for glass growlers in the region.
One of the major factors contributing to the growth of the glass growlers market is sustainability and reusability. In an era of increased environmental consciousness, consumers are actively seeking eco-friendly packaging options. Glass growlers, being reusable and recyclable, offer a sustainable alternative to single-use packaging like cans and plastic bottles. The eco-friendly aspect appeals to environmentally conscious consumers who want to reduce their carbon footprint and contribute to waste reduction.
Brewpubs, tasting rooms, and local breweries often offer craft beverages for takeaway, and glass growlers are an ideal packaging solution for this purpose. Consumers can purchase freshly brewed beer and other craft beverages in these containers, preserving the beverage’s taste and aroma for an extended period. The convenience of carrying home draft beer from their favorite establishments is a significant factor driving the demand for glass growlers.
Manufacturers are continuously introducing innovative closure systems for glass growlers to ensure better sealing and preservation of the beverage’s freshness and carbonation. Flip-top lids, gasket closures, and swing-top mechanisms have become popular, providing consumers with a reliable and leak-proof container for their beverages.
Key Takeaways from the Market Study
- Global glass growlers market was valued at US$ 58.0 billion by 2022-end.
- From 2018 to 2022, the market demand expanded at a CAGR of 2.4%.
- North America is expected to hold a dominant CAGR of 3.1% during the forecast period.
- By sealing type, swing top segment is expected to constitute a CAGR of 3.1% in 2033.
- On the basis of sales channel, online sales segment is expected to dominate the market with a CAGR of 3.1% in 2033.
- From 2023 to 2033, glass growlers market is expected to flourish at a CAGR of 3.2%.
- By 2033, the market value of glass growlers is expected to reach US$ 8.7 billion.
Personalization and branding opportunities, across the globe, is a major factor that is expected to propel the growth of the glass growlers market in the near future, remarks an FMI analyst.
Competitive Landscape
Prominent players in the glass growlers market are
- Berlin Packaging, LLC,
- Ardagh Group,
- Owens-Illinois, Inc.,
- Drink Tanks Corporation,
- Alpha Packaging,
- Portland Growlers Company,
- William Croxsons & Sons Limited,
- Global Glass Solutions,
- Orange Vessel Co.,
- GrowlerWerks, Inc., and
- Boelter Companies, Inc.,
- among others.
Recent Developments:
- In 2022, GrowlerWerks, Inc. announced the launch of its new GrowlerWerks G4 Growler. The G4 Growler is a stainless-steel growler that features a vacuum insulation system that helps to keep beer fresh for up to two weeks.
- In 2023, Global Glass Solutions announced the launch of its new line of glass growlers. The new line includes growlers in a variety of sizes and styles, including a growler with a built-in tap.
- In the same year, Portland Growlers Company announced the launch of its new online store. The store sells a variety of growlers, growler filling stations, and other beer-related products.
- In 2023, Boelter Companies, Inc. announced the launch of its new growler filling station. The growler filling station allows consumers to fill their growlers with fresh, cold beer from a variety of local breweries.
- In the same year, Drink Tanks Corporation announced the launch of its new line of stainless-steel growlers. The new line includes growlers in a variety of sizes and styles, including a growler with a built-in handle.
Key Segments Profiled In The Global Glass Growlers Market
By Sealing Type:
- Swing Top
- Screw On
- Others (Gasket Cap)
By Product Type:
- Clear Glass Growlers
- Amber Glass Growlers
- Green Glass Growlers
By Capacity:
- 32 Oz
- 64 Oz
- 128 Oz
- Others
By Sales Channel:
- Online sales
- Supermarket/Hypermarket
- Independent Stores
- Breweries
Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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