The maternity activewear market is set for significant growth, with a projected valuation of USD 7.6 billion by 2024. As more expectant mothers prioritize both comfort and style, the market is on track to reach an impressive USD 13.3 billion by 2034.
Driven by a steady CAGR of 5.7%, this market’s evolution reflects a blend of fashion, functionality, and empowerment, providing activewear that supports mothers-to-be in their dynamic lifestyles with confidence and ease.
The rise of pregnancy-specific activewear as a distinct category within maternity clothing highlights changing lifestyle trends and shifting consumer demands, emphasizing the increasing importance of comfort, practicality, and style during pregnancy.
As prenatal fitness gains popularity, there is a growing demand for specialized sportswear designed to meet the unique needs of expectant mothers. Retailers and businesses face challenges in managing inventory due to the limited shelf life of maternity apparel, as well as the varying lengths of pregnancies and individual preferences.
Balancing supply and demand is critical, with overstocking on certain sizes or styles often leading to inventory issues. This can require clearance sales to clear excess stock and protect profit margins. However, the rise of e-commerce presents significant opportunities for maternity apparel brands to expand their reach and improve the shopping experience for pregnant women.
Online platforms like ASOS Maternity make it easier for expectant mothers to shop for maternity clothing, offering convenience and accessibility to explore and purchase items from the comfort of their own homes.
Key Takeaways from the Market Study
- Based on product type, the outerwear segment is accounted to hold a market share of 74.4% in 2024.
- The United States is expected to register at a CAGR of 5.9% by 2034.
- The United Kingdom registers significant growth, projected at a CAGR of 6.5% by 2034.
- Based on material type, the cotton segment is accounted to hold a market share of 41.1% in 2024.
Competitive Landscape
Emerging brands are disrupting the market by introducing eco-friendly materials and offering inclusive sizing options, taking on established industry leaders.
They differentiate themselves with a mix of trendy designs, cutting-edge fabric technologies, and tailored customer experiences. As a result, these brands are vying to win over expectant mothers who prioritize comfort, style, and functionality in their maternity activewear.
Some of the key developments
- In March 2024, H&M Group and Vargas Holding unveiled Syre, and its collaboration aimed at advancing textile-to-textile recycled polyester, marking a significant stride toward sustainability in the fashion industry.
- In March 2024, Converse launched the Chuck Taylor All-Star Play Lite CX, tailored specifically for Kids, promising a fusion of comfort, style, and durability to delight young sneaker enthusiasts.
Key Companies Profiled
- Ingrid & Isabel
- Blanqi
- Motherhood Maternity
- Seraphine
- Active Truth
- FittaMamma
- Cadenshae
- Cake Maternity
- HATCH
- Mumberry
- Boob Design
- Noppies
- Beyond Yoga (Maternity Collection)
- Gap Maternity
- PinkBlush Maternity
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Key Segments
By Product Type:
- Outerwear
- Tops
- Tunics
- Bottom
- Dresses
- Others
- Innerwear
- Lingeries
- Camisoles
- Others
- Nightwear
By Material Type:
- Cotton
- Nylon
- Polyester
- Synthetic
- Spandex
- Others
By Sales Channel:
- Wholesalers/Distributors
- Hypermarkets/Supermarkets
- Speciality Stores
- Multi-Brand Stores
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- The Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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