The global plush blanket market is expected to experience significant growth, with the anticipated market value projected to reach USD 787 million by 2033, marking a compound annual growth rate (CAGR) of 5.4% from 2023 to 2033. This growth follows an estimated market value of USD 441.1 million in 2022, and USD 464.9 million in 2023, demonstrating the increasing consumer interest in plush blankets.
Plush blankets, known for their luxurious softness and comfort, have become a popular choice for both home décor and lifestyle products, driven by advancements in fabric technology and growing consumer demand for sustainable and eco-friendly products.
Key Drivers Behind the Growth of the Plush Blanket Market
The market is being driven by a variety of factors, including:
- Consumer Shift Toward Sustainable Products
Rising awareness of the harmful effects of conventional blankets, made with toxic chemicals and synthetic dyes, is driving the demand for organic and eco-friendly alternatives. Consumers are increasingly opting for plush blankets made from non-toxic, hypoallergenic materials such as those offered by brands like Bare Home, which is known for its OEKO-TEX certified premium sherpa plush blankets. - Comfort and Versatility
Plush blankets offer not only warmth but also luxury and comfort, making them a desirable product for consumers looking for both functional and aesthetic home décor. These blankets are now widely used for various applications, including bedding, home décor, and even fashion. - Popularity in Residential and Hospitality Sectors
The growing real estate industry and increased homeownership, particularly in countries like the United States, are fueling demand for plush blankets in the residential sector. Similarly, the expansion of the hospitality industry in regions like India is contributing to a surge in demand for high-quality bedding, including plush blankets.
Market Trends and Forecasts
- The residential sector is expected to account for 31% of the total plush blanket market share in 2022. As luxury and premium bedding become more popular, the residential demand for plush blankets is predicted to continue growing.
- The twin size plush blanket is anticipated to gain significant traction, with a projected 5.2% CAGR during the forecast period. Twin blankets, measuring 60” by 80”, are easy to handle and share, making them a preferred choice among consumers.
- Online sales channels are expected to see a 7.2% CAGR through 2033, driven by the growing digitalization and preference for convenience among millennials. The rise of online marketplaces like Amazon and Walmart will further boost sales of plush blankets.
Regional Insights
- United States: With a market share of 33.7% in 2022, the U.S. is expected to see a 4.9% CAGR during the forecast period. The increasing trend of home decoration, driven by remote work culture and urbanization, will continue to spur demand for plush blankets.
- India: The Indian market is projected to grow at a robust 10.1% CAGR due to the increasing demand for plush blankets in the hospitality sector, supported by ongoing infrastructural development and a growing number of international hotel chains in the country.
- Russia: Russia is expected to see a growth rate of 4.8% CAGR, driven by the need for warmth in extreme cold temperatures. Plush blankets, known for their softness and ability to protect against cold, are highly preferred by Russian consumers.
The key players in this market include:
- L.L.Bean Inc.
- Bed Bath & Beyond Inc.
- American Blanket Company.
- Sunbeam Products, Inc.
- Home Depot Product Authority, LLC.
- Bare Home
- Utopia Deals
- FleecePro
- Plush Addict
- Shannon Fabrics Inc.
- Robert Kaufman Fabrics
Some of the products being launched by the key players are:
- In March 2021, Bed Bath & Beyond launched a new collection called Nestwell. The collection features both cozy bedding and bath essentials. For an ultra-soothing sleep, it includes everything from duvet covers and sheet sets to pillows and blankets.
- Shannon Fabrics is a leading supplier of silky satin, faux fur, and minky plush fabrics in wholesale markets worldwide. Their Cuddle® line has grown to encompass a huge selection of plain colors, textured minky fabrics, fun and original patterns, metallic dazzle minky fabrics, and also double-sided minky fabrics. Luxe Cuddle® minky plush fabric is available from Shannon Fabrics in three styles: embossed, solids, and prints.
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Key Segments Profiled in the Global Plush Blanket Market
By End-Use:
- Residential
- Commercial
By Type:
- Twin
- Twin XL
- Full
- Queen
- King
By Sales Channel:
- Direct Sales
- Hypermarkets/ Supermarkets
- Specialty Stores
- Online retailing
- Convenience Stores
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
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