The global market for survival tools is poised for significant growth, expanding at a compound annual growth rate (CAGR) of 7.8% from 2023 to 2033. The market, valued at USD 1,207.8 million in 2023, is expected to reach USD 2,558.1 million by 2033, driven by rising awareness and demand for safety during outdoor recreational activities, as well as growing natural disaster occurrences worldwide.

The survival tools industry has seen a notable shift in growth trends, with demand surging in the wake of global natural disasters such as earthquakes, floods, and cyclones, and an increasing emphasis on safety in outdoor recreation. These trends are being further accelerated by rising accidents and unintentional injuries, prompting both consumers and businesses to seek practical and reliable survival equipment.

Key Growth Drivers

  • Rising Outdoor Activity Participation: Post-pandemic, outdoor recreational activities such as hiking, camping, and water sports have gained immense popularity, particularly among millennials and Gen Z. This demographic shift has led to a growing demand for multipurpose survival tool kits, including items like first aid kits, flashlights, food, water, and portable charging systems. This is contributing to the overall expansion of the market.
  • Increasing Frequency of Natural Disasters: The global rise in natural disasters is another significant factor driving demand for survival tools. According to data from Our World in Data, natural disasters affect approximately 60,000 people globally each year, with floods and earthquakes causing the most fatalities. Governments worldwide are responding to this increased risk by investing in disaster preparedness, which is expected to further drive demand for survival kits and tools.
  • Worker Safety Regulations: The implementation of stringent workplace safety regulations across industries such as construction, oil & gas, energy, and mining is boosting demand for survival tools. These industries are prone to man-made disasters, such as explosions and fires, which has increased the need for emergency survival equipment to ensure worker safety.

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Regional Insights

  • United States: The U.S. is projected to account for 79.4% of the global survival tools market by 2033, driven by high engagement in outdoor recreational activities and a focus on safety.
  • China: China’s market share is expected to reach 42.6% by 2033, fueled by a growing industrial sector and increased emphasis on workplace safety.
  • Germany: Germany’s survival tools market is anticipated to grow significantly, with a 20.4% share, driven by increased use of survival gear in tourism and hospitality sectors.
  • India: India’s survival tools market is poised for growth with a 35.5% share, driven by rising demand for outdoor safety and disaster preparedness.
  • Japan: Japan is expected to hold a 35.5% market share, with growing demand for survival tools due to frequent natural disasters and outdoor activity participation.
  • Australia: Australia is forecast to capture 53.2% of the market share, driven by the increasing popularity of outdoor activities and survival tool adoption.

Key Players

  • Tender Corporation
  • Fiskars Group
  • Coleman Company
  • Survival Light Products INC
  • Full Windsor Company
  • SOG Specialty Knives and Tools, Inc.
  • Wild and Wolf, Inc.
  • Ultimate Survival Technologies
  • Johnson and Johnson International, Inc.
  • Honeywell International, Inc.
  • Leatherman Tool Group, Inc.
  • Frasers Group
  • L.L. Bean Inc.
  • Unchartered Supply Company
  • Sharpal Inc.

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Key Segments

By Product:

  • Shovels
  • Ropes
  • Compasses
  • Pocket Tools
  • Hatchets
  • First Aid Kits

By Material:

  • Stainless Steel
  • Aluminum
  • Wood
  • Plastic

By Application:

  • Hiking Activities
  • Hunting and Fishing
  • Camping Activities
  • Other Wilderness Activities

By Sales Channel:

  • Supermarkets/ Hypermarkets
  • Multi-brand Stores
  • Online Retailers
  • Direct Sales
  • Specialty Stores

By Region:

  • North America
  • Latin America
  • Eastern Europe
  • Western Europe
  • Asia Pacific excluding China & Japan
  • Japan
  • China
  • The Middle East & Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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