The global toothpaste market is projected to experience robust growth over the next decade, with a forecasted market valuation of USD 19.7 billion by 2033, up from USD 13.6 billion in 2023, according to a recent report by Future Market Insights. This growth represents a compound annual growth rate (CAGR) of 3.8% from 2023 to 2033. The report highlights several key trends, including the dominance of fluoride-based toothpaste, the rise of preventive oral care, and increasing awareness of dental hygiene.
Key Market Drivers
- Increased Awareness of Oral Hygiene: Rising consumer awareness about the importance of oral health is a primary driver. With dental problems such as cavities and gum diseases on the rise, people are opting for toothpaste with added benefits like teeth whitening, anti-sensitivity, and fluoride protection.
- Demand for Preventive Care: As awareness about dental diseases, particularly periodontitis, grows, consumers are increasingly choosing toothpaste products that prevent oral issues. This has led to a surge in the demand for specialty toothpaste products.
- Healthy Lifestyle Trends: As lifestyles evolve, more people are paying attention to oral care, spurred by the consumption of junk food, tobacco, and alcohol, all of which contribute to oral health issues. These changes are driving higher demand for specialized toothpaste solutions.
Regional Insights
- USA: Dominates the North American market with a share of 88.8% in 2022. The rising demand for advanced oral care products continues to drive the market forward.
- China: Expected to grow at a CAGR of 3.9%, holding 56.5% of the East Asia market share in 2022. The local preference for homegrown toothpaste brands continues to propel the market in this region.
- India: With a population of over 1.4 billion, India held a significant 61.5% market share in South Asia in 2022, and is projected to grow at a CAGR of 3.9%. Rising awareness about dental care and the increased consumption of oral care products among India’s growing population are major contributors to this growth.
Competitive Landscape
To expand their global presence and enhance their business strategies, leading companies actively engage in product launches, expansions, collaborations, mergers, and acquisitions.
Recent Development
- In March 2022, Crest launched a first-of-its-kind toothpaste, Crest Densify, to help extend the life of teeth
- In April 2021, Unilever announced that it has signed an agreement to acquire Onnit, a holistic wellness and lifestyle company based in Austin, Texas (US).
Key Companies Profiled
The Procter and Gamble Company
Unilever PLC
Johnson & Johnson
The Colgate Palmolive Company
GlaxoSmithKline PLC (GSK)
Church and Dwight Co., Inc.
Henkel AG & Company
KGaA
Patanjali Ayurveda Ltd
Amway Corporation
Lion Corporation
Ultradent Products Inc.
Tap into Expertise: Discuss with Our Analyst on Email: sales@futuremarketinsights.com
Key Market Segments Covered in Toothpaste Industry Research
Product:
- Fluoride Based
- Fluoride Free
Form:
- Pastes
- Gels
- Powders
- Tablets
- Polishes
Price Range:
- High (USD 100-250)
- Medium (USD 20-100)
- Low (Below USD 20)
Specialty:
- Ordinary Toothpaste
- Specialty Toothpaste
- Sensitive Teeth
- Cavity Teeth
- Teeth Whitening
- Other Specialty Toothpaste
Age Group:
- Kids
- Adults
Distribution Channel:
- Institutional Sales
- Hospitals
- Clinics
- Other Healthcare Facilities
- Wholesalers/Distributors
- Hypermarkets/Supermarkets
- Specialty Stores
- Drug Stores and Pharmacies
- Convenience Stores
- Online Retailers
- Other Sales Channel
Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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