The superfood market value is expected to rise from USD 183.58 billion in 2024 to USD 330.67 million by 2034. This market is analyzed to expand at a CAGR of 6.10% over the next decade.
Consumers are seeking these power foods to elevate their health, as the notion of superfoods is appealing to the general public. A remarkable surge in health and wellness trends across the countries is influencing the way manufacturers are responding with their latest food and drink products.
The growing popularity of superfoods is thus inducing manufacturers to heavily use these foods in recent drink innovations, to captivate health-conscious consumers. The quest for a healthier lifestyle, particularly among younger consumers, is driving people to seek more natural alternatives for their daily sustenance.
Key Takeaways from the Superfood Market Report
- The superfood industry gained US$ 146.16 billion in 2019. From 2019 to 2023, the market expanded at a CAGR of 5.64%.
- By product type, the vegetable segment is expected to acquire 32.1% in 2024.
- By distribution channel, the hypermarket/supermarket segment is anticipated to obtain 15.6% in 2024.
- The Asia Pacific is expected to observe heightened demand for superfoods, due to increasing marketing efforts conducted by key players. In this region, India is projected to register a relatively higher CAGR of 6.6% than the other market players.
“Key players are investing in research and development of new formulations with superfoods as a key ingredient in them. Further, to increase their sales, players are selling their products on online platforms,” – says Nandini Roy Choudhury, Client Partner at Future Market Insights.
Profiling of Top 3 Companies Providing Superfoods Globally
- Superlife Co. Pte LTD.
Superlife Co. Pte LTD. is a key provider of natural beauty products and services that focuses on developing tasty, convenient, and affordable Asian quinoa packs. A recent addition by the company is probiotics kombucha which maintains a flat tummy diet. The product has no preservatives, or artificial sugar, and is all-natural.
- NUA Naturals
NUA Naturals offers organic superfoods that contain vitamins, and proteins and are 100% vegan. These organic superfoods make a big difference to the consumers’ health. Apart from this, the company is mindful of sustaining the well-being of the environment.
- Organic Meets Good
Organic Meets Good is situated in the United States, and specializes in organic superfood products from across the globe. The company develops distinctly formulated blends, thus creating some of the tastiest and healthiest organic products.
Recent Developments in the Market
- In February 2021, Kohsei Foods Co., Ltd. commenced the sales of rice bran products, traditionally applied for fermenting in Japan, in the United States. “Nuka” rice bran is developed by the company and has been fermented using lactic acid in a hygienic and convenient tube form. Given its distinct tube packaging, “Nuka” is a convenient way of obtaining nutrients in the diet.
- In August 2023, Daily Need Exim Pvt Ltd. announced that it would be importing Natto, a traditional Japanese health food in India, and selling it via the online shop, i.e., “MAIN DISH.in”. Natto offers a new option to the Indian food culture and it is considered an ideal choice for people following a balanced diet.
Enlisted Below are Some Top Market Players
- Nutiva
- Rhythm Superfoods LLC
- Sunfood Superfoods
- Superlife Co. Pte LTD.
- NUA Naturals
- Organic Meets Good
- Impact foods International
- Navitas LLC
- Nutrisure Limited
- Del Monte Pacific Group
- Archer Daniels Midland
- Creative Nature
- Healthy Truth
- Nature’s Superfoods LLP
- Ocean Spray
- The Green Labs LLP
- Suncore Foods
- Apax Partners
- Supernutrients
- Bulk Superfoods
- Others
Market Segmentation of Superfoods
By Product Type:
- Vegetables
- Fruits
- Grain and Seeds
- Herbs and Roots
- Other Types
By Distribution Channel:
- Hypermarkets/Supermarkets
- Online Channels
- Traditional Grocery Stores
- Convenience Stores
- Specialty Stores
- Other Distribution Channel
By Application:
- Beverages
- Convenience or ready-to-eat and ready-to-drink foods
- As it is superfoods
- Bakery and confectionary
- Supplements
- Other Food Types
By Different Regional Markets are as Follows:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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