The desert air cooler market is set to grow at an impressive compound annual growth rate (CAGR) of 10.2% during the forecast period, according to a recent report by FMI. With an estimated market size of USD 1.47 billion in 2023, the market is expected to surpass USD 3.90 billion by 2033.
Key Drivers of Market Growth
The market’s expansion is attributed to several key factors:
- Urbanization and Rising Temperatures: Rapid urbanization, combined with soaring temperatures, has led to an increased demand for efficient and sustainable cooling solutions. Desert air coolers, which work on the principle of evaporation, have gained popularity due to their energy efficiency and cost-effectiveness, especially in urban settings.
- Technological Advancements: The market is seeing a surge in the integration of advanced technologies, including AI and smart sensors, in desert air coolers. These innovations allow for greater convenience, with users able to control their coolers remotely and efficiently manage settings such as cooling and fan speed.
- Increased Focus on Energy Efficiency: Rising consumer demand for energy-efficient products is driving the popularity of desert air coolers, which offer reduced electricity consumption compared to traditional air conditioners.
Emerging Trends in Desert Air Cooler Innovation
- Compact & Portable Designs: The increasing availability of mini and portable desert air coolers has spurred demand, particularly in markets like the United States and India. These compact units are perfect for personal use and are in high demand in regions with fluctuating climates.
- IoT Integration: The integration of Internet of Things (IoT) technology into desert coolers has been a game-changer, allowing consumers to operate and monitor their coolers remotely. For example, Hindware Appliances launched IoT-enabled air coolers, which can be controlled via smartphone apps and integrated with voice assistants like Amazon Alexa.
- Eco-Friendly Features: Consumers are increasingly seeking eco-friendly products that minimize environmental impact. Desert air coolers, with their natural evaporation cooling process, align with this growing preference for sustainable solutions.
Regional Insights
- United States: Holding the largest market share globally, the U.S. desert air cooler market is expected to continue its steady growth. The rise in demand for mini coolers and the increased focus on creating healthier living environments in closed spaces are expected to fuel this growth.
- India: India is experiencing a rapid surge in demand, driven by urban development and the availability of affordable desert coolers on e-commerce platforms. The Indian market held a share of 45.2% in 2022 and is expected to see continued growth, especially as online shopping trends increase.
- United Kingdom: In the UK, there is a growing demand for eco-friendly and portable desert air coolers, particularly in outdoor settings like kitchens and restaurants. This trend is expected to boost the market in the region.
Key Players
- Olimpia Splendid S.p.A.
- Electrolux AB
- LG Electronics Inc.
- Havells India Ltd.
- Symphony Limited
- Phillips
- Daikin Industries.
Market Developments
- Havells launched a new range of desert air coolers with Breatheeze Technology that reduces PM 2.5 and PM 10 particles to almost 85%. The range comes with specially processed anti-bacterial, anti-deformation, and anti-corrosion honeycomb pads with hydrophilic properties that cleanse the air and maintain a hygienic environment.
- Thompson offered desert air coolers with Cool Pro technology that improves the honeycomb cooling media to deliver maximum cooling with less water and energy consumption.
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Key Segments
Water Capacity:
- 30-40 Lt
- 40-50 Lt
- 50-60 Lt
- 60-70 Lt
- 70 Lt and Above
Price:
- Premium
- Mid-range
- Economy
Application:
- Indoor
- Outdoor
End Use:
- Residential
- Commercial
- Enterprises/Offices
- Hotels/Restaurants
- Schools/Universities
- Retail
Sales Channel:
- Wholesale/Distributors
- Hypermarkets/Supermarkets
- Specialty Stores
- Multi-brand Stores
- Online Retailers
Key Regions Covered:
- North America
- United States
- Canada
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Europe
- Germany
- United Kingdom
- France
- Spain
- Russia
- Rest of Europe
- Japan
- Asia Pacific Excluding Japan
- China
- India
- Malaysia
- Singapore
- Australia
- Rest of Asia Pacific Excluding Japan
- The Middle East and Africa
- GCC Countries
- Israel
- South Africa
- Rest of Asia Pacific Excluding Japan
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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