Global Kraft Bubble Mailer Industry: Insights on Trends, Challenges, and Opportunities

The global kraft bubble mailer industry is poised for steady growth, with an estimated valuation of USD 1,095.1 million in 2024. According to recent research by FMI, the market is expected to grow at a compound annual growth rate (CAGR) of 4.2% throughout the forecast period, reaching a projected USD 1,652.3 million by 2034.

Core Concepts in the Kraft Bubble Mailer Industry

  • Current Market Size : The kraft bubble mailer market is estimated to be US$ 1,095.1 million in 2024.
  • Growth Rate : The market is expected to grow at a CAGR of 4.2% over the forecast period.
  • China’s Market Scope : In China, the kraft bubble mailer market is projected to register a CAGR of 5.9% from 2024 to 2034.
  • Market Forecast : The market is forecasted to reach a size of US$ 1,652.3 million by 2034.
  • Industry Trends : Key trends include the increasing use of bubble mailers in the pharmaceutical sector and their application for branding purposes.
  • Key Companies : Prominent companies in the market include BETA (ShenZhen) Package Products Co. Ltd., Bravo Pack Inc., PAC Worldwide, Inc., and Pregis Corporation.
  • Top Material : Brown kraft is the leading material in the market, with an estimated market share of 71.6% in 2024.
  • India’s Market Scope : In India, the market is expected to register a CAGR of 6.7% from 2024 to 2034.

Key Drivers Fueling Demand for Kraft Bubble Mailers

  1. Growth of the Postal Industry:
    The consistent expansion of the postal and shipping industries is directly benefiting the demand for kraft bubble mailers. These packaging solutions offer an ideal balance of protection and lightweight convenience, making them highly popular for a wide range of shipments.
  2. Shift Toward Eco-Friendly Packaging:
    With increasing awareness of environmental sustainability, there is a growing shift toward eco-friendly materials in packaging. Kraft bubble mailers, made from recyclable materials, are increasingly preferred as a sustainable alternative to plastic-based options. This growing eco-conscious trend is driving demand for kraft bubble mailers, particularly in industries focused on reducing their environmental footprint.
  3. E-Commerce Growth and Online Shopping:
    The boom in online shopping, especially in e-commerce and publishing, has significantly contributed to the increased demand for kraft bubble mailers. These mailers are commonly used to ship a variety of products, from books to electronics, offering durable protection during transit. The popularity of green bubble mailers, used widely in e-commerce shipments, is fueling this demand further.
  4. Demand for Secure Packaging of Valuable Items:
    Kraft bubble mailers are also gaining traction in industries that require secure and protective packaging for valuable goods, such as jewelry. The bubble padding ensures that delicate items are shielded from damage during shipping, making these mailers an increasingly popular choice for high-value shipments.

Kraft Bubble Mailers Market: Regional outlook

Kraft bubble mailers market has been segmented on the basis of region into North America, Latin America Eastern Europe, Western Europe, Asia Pacific Excluding Japan (APEJ), Middle East & Africa (MEA), and Japan. North America is expected to dominate the overall global kraft bubble mailers market. This is due to United States dominating e-commerce & retail market.

Growing business to business ecommerce market is also helping the North America kraft bubble mailers market. Western Europe is expected to stand at second place by kraft bubble mailers market. France, Germany & U.K are major contributors in Western Europe. China is driving the APEJ kraft bubble mailers market.

Market Competition
BETA (ShenZhen) Package Products Co. Ltd.,
Bravo Pack Inc.,
PAC Worldwide, Inc.,
Pregis Corporation,
Sealed Air Corporation,
Yorkshire Envelopes,
Chemco Group,
Ariv Pak,
Shenzhen Ebetek Co. Ltd.,
Plastec Systems,
Cougar Packaging Solutions and
Packsmart LLC.

In July 2020, BETA (ShenZhen) Package Products Co. Ltd. introduced the honeycomb paper mailer and corrugated paper mailer eco-friendly cushioning bags, made of all paper materials and 100% recyclability. Introduced as an alternative to plastic cushion bags, these packaging solutions represent a step closer towards achieving environmental sustainability.

Likewise, Bravo Pack Inc. offers the Way Cool thermal insulated bubble mailers for the pharmaceutical and food industries. Designed to address issues concerning temperature stabilization, the product line comes in two variations: regular metallic thermal bubble mailers and the Delux Metallic Thermal Insulated Bubble Mailers. Both versions feature a 3/16″ bubble height and are designed to endure the rigors of transit.
Access Full Report: 

Key Segments

By Material:

  • White Kraft
  • Brown Kraft

By Closure Type:

  • Self-seal
  • Peel and Seal

By End Use:

  • Manufacturing & Warehousing
    • Pharmaceuticals
    • Electronics & Electricals
    • Automotive & Allied Industries
    • Food & Beverage
    • Cosmetics & Personal Care
    • Others (agriculture, homecare, etc.)
  • E-commerce
  • Shipping & Logistics

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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