The global maternity apparel market is projected to grow significantly, reaching a value of USD 50.51 billion by 2034, up from USD 26.05 billion in 2024, reflecting a Compound Annual Growth Rate (CAGR) of 6.80% over the next decade. This growth is fueled by increasing demand from expectant mothers, growing awareness of the importance of comfort during pregnancy, and innovations in maternity wear design and fabric technology.
Key Market Drivers
The maternity apparel market has been experiencing a steady rise, with revenue of US$ 19.89 billion in 2019, driven by several key factors:
- Increasing Birth Rates Globally: A growing number of pregnancies worldwide, coupled with shifting cultural attitudes toward self-care and fashion, is creating a steady demand for maternity clothing.
- Rising Awareness of Comfort and Health Needs: Expectant mothers are increasingly prioritizing comfortable, health-conscious clothing during pregnancy, leading to greater demand for garments specifically designed for pregnancy and postpartum needs.
- Expansion of Fashion to Accommodate Diverse Body Types: The fashion industry’s embrace of inclusivity is providing a broader array of options for pregnant individuals, empowering them to express their personal style during pregnancy.
- Boom in E-Commerce: Online shopping platforms are simplifying the process of buying maternity wear, offering convenience and accessibility for pregnant women worldwide.
- Sustainable Fashion: The growing trend toward eco-conscious fashion has also affected the maternity wear sector, with many brands adopting sustainable and ethically produced fabrics.
- Technological Advancements: Innovations in fabric technology and garment design have led to more functional, comfortable, and stylish maternity apparel, making it easier for pregnant women to feel confident and comfortable throughout their pregnancy.
Regional Insights
The maternity apparel market’s growth is being driven by strong demand in both developed and emerging markets. Key regions include:
- India (CAGR 10.10%): India’s rapidly growing urban population and high birth rates are contributing to a booming maternity apparel market. Increasing awareness and demand for maternity wear as a necessity rather than a luxury are further accelerating growth.
- Japan (CAGR 9.70%): Despite a declining birth rate, Japan’s rich fashion culture and emphasis on family well-being continue to fuel strong demand for stylish and functional maternity wear.
- Italy (CAGR 7.90%): Known for its fashion expertise, Italy’s maternity apparel market is growing steadily, driven by demand for high-quality, elegant designs with functional features.
- Singapore (CAGR 7.70%): A regional fashion hub with a growing population of affluent consumers, Singapore’s maternity apparel market is thriving thanks to the presence of international brands and a strong e-commerce sector.
- China (CAGR 7.70%): China’s booming e-commerce landscape and growing fashion consciousness among pregnant consumers are driving the demand for trendy and comfortable maternity wear.
Competitive Landscape
In response to the increasing demand, leading brands in the maternity apparel sector, including Motherhood Maternity, Destination Maternity Corporation, Seraphine, H&M, ASOS Maternity, and Gap Maternity, are heavily investing in research and development. Their focus is on innovating advanced fabric technologies that improve comfort, functionality, and style in maternity wear.
These companies are also broadening their product offerings, ensuring a wide variety of maternity clothing options that cater to diverse body types, personal styles, and different occasions.
Recent Developments
- In May 2023, Destination Maternity® unveiled its exclusive Spring/Summer collection at Walmart, offering fashionable maternity apparel and essential intimates for expectant and new mothers. The move marked a strategic shift for the brand under parent company Marquee Brands, aiming to cater to diverse consumer needs.
- In September 2022, Bollywood actress Alia Bhatt unveiled her maternity wear line, emphasizing comfort. Known for her roles and entrepreneurial ventures, including her production house and children’s wear brand, Bhatt expands her influence in fashion with this latest endeavor.
- In March 2023, Carter’s, Inc. introduced its inaugural Little Planet Mama Collection, marking the brand’s venture into maternity apparel. The capsule wardrobe, designed to accompany mothers through pregnancy and beyond, reflects Carter’s commitment to providing thoughtful essentials for families.
Key Companies in the Market
- Gap Inc
- Seraphine
- Isabella Oliver
- H and M Hennes and Mauritz AB
- Brunelli and Co S.R.L.
- Mothercare
- Boob Design
- SHAICO Fashion Pvt. Ltd
- Pink Blush Maternity
- Organic & More
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Maternity Apparel Market by Segmentation
By Product Type:
- Outerwear
- Tops
- Tunics
- Bottoms
- Dresses
- Others
- Innerwear
- Lingerie
- Camisoles
- Others
- Nightwear
By Material Type:
- Cotton
- Nylon
- Polyester
- Synthetic
- Spandex
- Others
By Price Range:
- Below US$ 100
- US$ 100 – US$ 200
- US$ 200 and Above
By Sales Channel:
- Wholesales/Distributors
- Hypermarkets/Supermarkets
- Specialty Stores
- Multi-Brand Stores
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Asia Pacific
- Middle East and Africa (MEA)
- Europe
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