The Turkey medical tourism industry is set to experience significant growth, with projections estimating an impressive compound annual growth rate (CAGR) of 6.1% from 2024 to 2034. As of 2024, the industry is valued at USD 3,972.9 million and is expected to reach USD 7,182.3 million by 2034. This robust growth reflects Turkey’s rising prominence as a leading destination for high-quality healthcare at competitive prices.
Turkey: A Global Leader in Medical Tourism
Turkey’s strategic location between Europe and Asia, its world-class medical infrastructure, and its skilled healthcare professionals make it a hub for medical tourism. Patients are flocking from various countries, including Germany, Russia, the United Kingdom, Saudi Arabia, Kuwait, and Qatar, to benefit from its advanced healthcare facilities and affordable treatment options.
Turkey has earned an outstanding reputation for its healthcare services, with top-tier clinics offering a wide range of medical procedures, from elective surgeries to complex medical treatments. Its medical tourism sector benefits from modern hospitals, cutting-edge technology, and a growing number of internationally trained doctors, making it an attractive destination for those seeking high-quality care abroad.
Key Growth Drivers for Turkey’s Medical Tourism
Several factors are contributing to the growth of Turkey’s medical tourism industry:
- Affordability and High-Quality Care: Turkey offers superior medical treatments at a fraction of the cost found in Western countries. For example, medical procedures like liposuction, orthodontics, Lasik, and heart surgeries cost significantly less in Turkey—up to 60% less than in the United States and Europe.
- State-of-the-Art Medical Infrastructure: Turkey has heavily invested in its healthcare infrastructure, ensuring that modern hospitals and clinics are equipped with the latest medical technologies. Notable innovations such as robotic surgery, CyberKnife M6, and PET/CT scans are drawing international patients seeking cutting-edge treatments.
- Government Support: The Turkish government plays a pivotal role in promoting medical tourism. Since 2017, the Ministry of Health has introduced policies and legal frameworks to protect and attract medical tourists. This includes efforts to internationalize medical services, set up overseas diagnosis centers, and offer financial incentives to promote Turkey as a medical tourism destination.
- Increasing Interest in Health and Beauty: As global awareness of wellness, health, and beauty grows, more patients are choosing Turkey for aesthetic surgeries, hair transplants, dental procedures, and other cosmetic treatments. The country’s medical tourism has flourished with a strong emphasis on beauty and wellness services, bolstered by highly skilled professionals.
- Digital Influence and Social Media: Social media trends, such as the viral “Turkey Teeth” movement on platforms like TikTok, have helped spread the word about Turkey’s high-quality and affordable dental services. These digital marketing campaigns are significantly increasing international demand for medical procedures in Turkey.
Prominent Medical Tourism Services and Specialties
Turkey’s medical tourism market is driven by several high-demand services, with the medical procedures and treatments segment dominating the industry, accounting for 29.3% of the total share in 2024. This category includes a variety of medical offerings, ranging from surgeries to preventive care. Among the most popular procedures are:
- Hair Transplants: These procedures are especially popular, making up 50% of medical tourism treatments.
- Aesthetic Surgeries: Including facial, body, and breast surgeries, these procedures account for 44%, 30%, and 26%, respectively.
- Dental Services and Eye Surgeries: At 15% each, these treatments are consistently in high demand.
Turkey’s growing reputation as a leader in cosmetic surgery has attracted international patients seeking affordable yet high-quality options.
Online Booking: The Future of Medical Tourism in Turkey
The online booking segment is expected to dominate, accounting for 47.8% of medical tourism bookings in 2024. This trend highlights the convenience and accessibility provided by digital platforms, allowing patients to research, compare, and book treatments from anywhere in the world. The ease of online booking has revolutionized medical tourism, providing international patients with a seamless and personalized experience.
Leading Turkey Medical Tourism Brands
- Acibadem Hospitals Group
- Memorial Hospital Group
- Florence Nightingale Hospitals
- Medicana International Hospital
- American Hospital
- Liv Hospital
- Hisar Intercontinental Hospital
- Medical Park Hospitals Group
- Baskent University Hospitals
- Anadolu Medical Center
Industry Updates
- In June 2024, Maxx Royal Resorts opened a new 282-room coastal resort in Göltürkbükü, Turkey, featuring a 4,500 square meter spa. The spa includes 20 treatment rooms and offers both advanced medical-wellness treatments and holistic healing therapies. Promet, an international spa design and build company based in Turkey, helped create the spa.
- In January 2024, FIT Healthcare Ltd from Nigeria and Lokman Hekim Health Group from Turkey formed a great partnership to build a unique medical city in Enugu. They estimate the city will be fully operational by early 2027.
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Turkey Medical Tourism Industry Segmentation
By Service Type:
Based on service type, the industry is branched into medical consultations, treatment planning, hospital selection, medical procedures and treatments, surgical interventions, travel and accommodation arrangements, interpreter services, post-treatment care, and wellness and rehabilitation.
By Booking Channel:
When it comes to booking channel, the industry is trifurcated into phone booking, online booking, and in person booking.
By Tourist Type:
In terms of tourist type, the industry is bifurcated into domestic tourist and international tourist.
By Tour Type:
Depending on traveler type, the industry is segmented into independent tour, tour group, and package tour.
By Age Group:
In terms of age group, the industry is categorized into 15 to 25 years, 26 to 35 years, 36 to 45 years, 46 to 55 years, 56 to 65 years, and 66 to 75 years, and above 75 years.
By Region:
Leading medical tourism destinations in Turkey include Marmara region, Mediterranean region, Aegean region, Anatolia region, Black Sea region, and Eastern Turkey.
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