The sweetened taste of a zwieback toast has made it one of the most prominent bread products across Europe. Zwieback is a common rusk available in European countries such as Germany, France, Slovenia, Italy, Greece, Scandinavia, and Austria. The similarities with Melba toast has made zwieback a key food product in the world, especially in Europe. The demand for zwieback in Europe is expected to register considerable growth, owing to the rusk’s tasteful combination with several food products, ranging from fruits to milk beverages such as tea or coffee. The demand for zwieback is also anticipated to rise as the rusk is tagged “healthy” due to its nutritional composition, and is easy to digest.
Future of Zwieback in Europe
The future of zwieback market in Europe is forecasted to represent exceptional growth during the forecast period 2016-2026. The positive rise in the consumer perception about zwieback food products is the key reason influencing the growth of the market. Furthermore, in Europe, zwieback is also considered as a healthier option to traditional rusk products. Among all the European countries, zwieback originated from Germany, and will continue to be a prominent culinary toast in the country. Increasing population and per capita income in Europe is also triggered to have an impact on the future of its zwieback market.
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Market Dynamics
The nutritional composition of a zwieback rusk is the primary factor driving the growth of Europe’s zwieback market. Zwieback contains flour, eggs and sugar and highly rich in proteins and carbohydrates, making it a healthy option for dietary bread toast. Apart from this, the zwieback market in Europe is projected to grow substantially, owing to the factors such as,
- Rising population of food enthusiasts
- Increasing popularity of zwieback rusk products
- Health awareness
However, these factors are not entirely responsible for shaping up Europe’s zwieback market. The only major restraint hampering the growth of the market is the lack of availability of variety of zwieback products. Compared to other rusk-based products, zwieback products have remained at a nascent stage in terms of variability.
Key Competitors
The manufacturers of zwieback in Europe must make strategic development in terms of product portfolio. Increasing the variety of zwieback products is essential for European manufacturers in order to expand the zwieback market size and register a dominant market share. The key companies in the Europe zwieback market include Bahlsen GmbH & Co. KG, Biback Zwiebackfabrik SOMMER GmbH, Roland Murten AG, and Carl Brandt, Inc., among others. A majority of the key players hail from Germany. Carl Brandt is the most reputed zwieback manufacturer in Europe, importing the products in the US as well as the other parts of the world.
The report covers exhaustive analysis on:
- Zwieback Market Segments
- Zwieback Market Dynamics
- Historical Actual Market Size, 2013-2015
- Zwieback Market services Size & Forecast 2016 to 2026
- Supply & Demand Value Chain
- Zwieback Market Current Trends/Issues/Challenges
- Competition & Companies involved
- Technology
- Value Chain
- Zwieback Market Drivers and Restraints
Regional analysis for Zwieback Market includes
- Europe
- Germany
- Poland
- France
- Italy
- U.K.
- Russia
- Nordics
- Benelux
- Spain
- Rest of Europe
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Zwieback Market Segmentation
The European zwieback market is segmented on the basis of packaging, distribution channel and region. The market segmentation goes as follows,
Based on the type of packaging
- Paper bags
- Wax paper bags
- Cellophane bags
- Others
On the basis of distribution channel
- Retail stores
- E-tailing
- Supermarkets
Region-based segmentation
- Spain
- Poland,
- Benelux
- Nordic Region
- France
- UK
- Italy
- Germany
- Russia
- Rest of Europe
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Report Highlights:
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
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