The global non-alcoholic malt beverages market size is expected to reach US$ 37,209.8 Mn by the end of 2028. According to a study by Future Market Insights (FMI), titled “Non-alcoholic Malt Beverages Market: Global Industry Analysis 2013-2017 and Opportunity Assessment, 2018-2028,” the market will show a steady rise at 4% CAGR between 2019 and 2028. According to the report, the rising demand for healthier options in non-alcoholic beverages will stoke growth in the market. The report offers a comprehensive overview of the market, covering key growth drivers, restraints, opportunities, and prevailing trends. It uses unique research methods to offer the most accurate analysis of the market.
With time a larger section of consumers are realizing the benefits of non-alcoholic beverages. This paradigm shift from alcoholic beverages to dairy-based alternatives or carbonated soda drinks is attributable partly to product innovations brought about by leading brands.
As consumers get more health conscious, leading companies are compelled to offer healthier alternative to their favorite food and drink. Given the scenario, the market for non-alcoholic malt beverages is expected to expand in the coming years, especially with them gaining popularity in regions such as the Middle East.
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It includes in-depth insights into the non-alcoholic malt beverages market. Some of these are:
- The estimated value of the market was at US$ 25,224.1 Mn in 2018. Through the course of the report’s forecast period, the market is exhibited to show a steady pace of growth.
- Regionally, Asia Pacific excluding Japan emerged as a key market for non-alcoholic malt beverages.
- Western Europe and North America will remain steady as key markets for non-alcoholic malt beverages.
- The Asia Pacific market is also expected to show growth at the highest rate over the forecast period.
- Key players are likely to focus on product innovations to stay relevant in developed markets.
Presence of a Thriving Food and Beverages Industry Supports Growth in Developing Regions
Rising production and demand for food ingredients has considerably aided the market’s expansion across emerging nations. For instance, the food market in China is forecast to surge exponentially, creating growth opportunities for the non-alcoholic malt beverages market. While non-alcoholic malt drinks market is considered a niche segment, experts haven’t failed to notice high-volume offering of the category. A non-alcoholic malt beverage contains significantly lesser amount of calories than carbonated drinks, which is aiding their fast penetration into emerging markets. Producers in this category generally target people who refrain from consuming alcohol.
Impelled by prevailing scenario, several leading companies are gearing to launch options in the alcohol free category. For instance, consumer demand led United Breweries to launch Heineken 0.0, to cater to the segment of health-conscious consumers.
Rapid Urbanization Influences Purchase-decision of Consumers
Rapid urbanization has had a major influence on consumer choices. At a time when consumers are increasingly driven by prevailing trends, non-alcoholic malt beverages sale is expected to pick up. Besides this, rising health consciousness among consumers is likely to boost sales of non-alcoholic beer and other beverages. Also the demand for convenient food is rising in response to hectic lifestyle of people around the world. This is a key factor that is expected to drive the non-alcoholic malt beverages market.
In addition to this, consumers are willing to pay higher for products that help them market a statement of higher living standard. This as per experts is one of the key reasons behind the scaling popularity of non-alcoholic malt beverages. According to the report, the demand for non-alcoholic drinks will considerably rise in Asia Pacific excluding Japan and MEA. Westernization, in addition to rising disposable income, will encourage consumers to spend on non-alcoholic beverages.
“Developed regions such as North America and Western Europe already exhibit high demand for non-alcoholic drinks and beverages. Leading companies are currently focusing on flavour launches to suit consumers’ palates in these regions,” said a lead analyst at FMI.
Who is winning?
Some of the leading players operating in the global non-alcoholic malt beverages market are Van Pur S.A., Nestlé S.A., Gujarat Cooperative Milk Marketing Federation Ltd., CHI Ltd., Royal Unibrew A/S, United Dutch Breweries B.V., Aujan Industries Co., L.L.C., Harboes Bryggeri A/S, Asahi Breweries Ltd., among others.
With competition from alternatives soaring high, non-alcoholic malt beverage manufacturers are seeking out diverse strategies not only to stay relevant but gain a competitive edge. As a result of this, leading players are focusing on product innovation and positioning strategies to build a strong brand image. In addition to this, they are strengthening their research and development capabilities to innovate products to attract consumers.
NON-ALCOHOLIC MALT BEVERAGES MARKET TAXONOMY
The report segments the global non-alcoholic malt beverages market in detail to present an executive-level blueprint to the reader
Product
- Dairy-based
- Carbonated & Soda Drinks
Distribution Channel
- Hypermarkets/ Supermarkets
- Convenience Stores
- Discount Stores
- Specialty Stores
Packaging
- Bottles
- Cans
- Liquid Cartons
Flavor Type
- Classic/ Natural
- Apple
- Peach
- Citrus
- Berries
- Pomegranate
- Mixed Fruit
- Coffee/ Cocoa
- Others
Region
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia Pacific Excluding Japan
- Japan
- MEA
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FREQUENTLY ASKED QUESTIONS ABOUT NON-ALCOHOLIC MALT BEVERAGES MARKET
- What drives non-alcoholic malt beverages market?
Rising health consciousness among consumers, coupled with innovations launched by leading companies, will boost the non-alcoholic malt beverages market. The market is also expected to gain from the increasing spending power of consumers.
- Which type of non-alcoholic malt beverage is more popular among consumers?
Consumers exhibit a higher demand for carbonated and soda drinks. However in the coming years the demand for dairy-based beverages will rise at a higher rate.
- Which flavour of non-alcoholic malt beverages appeals most to consumers?
While consumers currently show inclination for classic flavours, in the coming years the demand for apple and berries flavoured non-alcoholic malt beverages is expected to rise.
About FMI:
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, the global financial capital, and has delivery centers in the U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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