Pet parents of the younger, millennial generation around the world are following the trend of putting off home ownership and sticking with condos or apartments. This is an integral part of the changing lifestyle of the young generation and this, ultimately has a paramount impact on pet ownership trends.
Adopting or owning small breed dogs is gaining popularity among millennials as they show immense compatibility with the changing lifestyle of the working population. This has a direct influence on the pet food industry, and consequently, the demand for small breed dog food is growing at a healthy pace.
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Specialty and Premium Offerings in Small Breed Dog Food Market See Growing Demand
Increasing growth of the pet food industry is giving rise to new trends, and the growing culture of pet parenting is contributing to the boosting the popularity of these trends. Pet parents from the millennial generation are becoming more and more alert about the needs and requirements vis-a-vis nutrition for their small breed dogs.
Catering to these needs, leading players in the small breed dog foods market are devising new business strategies.Launching premium and specialty dog food products for small breed dogs is emerging as a popular trend in the market, as end users are choosing products critically to suit the nutritional needs of their dogs.
Pet owners are experimenting with the diet recipes and are also willing to spend more on the same, and this is triggering market players to introduce specialty dog food products with unique diets such as raw diets, home-cooked pet meals, and grain-free diets.
Furthermore, growing awareness about the allergies in small breed dogs is also triggering the demand for specialty dog food products among end users in the market. Pet owners’ awareness about the food that their dogs are sensitive to is further boosting the profitability aspects of specialty and premium small breed dog food products.
Introducing Innovative Flavours and Ingredients – An Emerging Trend
Leading players in the small breed dog food market are taking a lead in the global landscape by concentrating their brand strategies around product innovation. Growing attention towards nutrition as well as palatability of pet food products is triggering the trend of innovating around the ingredients as well as flavours of small breed dog food products.
This is triggering leading manufacturers in the small breed dog food market to increase research & development activities to discover unique ingredients that can improve nutritional properties as well as the flavour of their offerings.
In recent years, the demand for savoury flavours in small breed dog foods has increased significantly across the world, and the trend is expected to sustain in the coming years as well.
Furthermore, the sales of small breed dog food with freeze-dried and grain-free ingredients are also booming around the world. Such ingredients in small breed dog foods that can keep small dogs fuller for a longer period of time are becoming prevalent in the market.
Manufacturers will continue to invest their efforts in introducing unique and healthier ingredients to expand their offerings and gain an edge in the small breed dog food market.
Small Breed Dog Food Market: Region-wise Analysis
Based on the geographical factors, the small breed dog food market is broadly segmented into seven regions – North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.
With the increasing growth of the pet food market in the United States, the growth prospects of the small breed dog food market in North America.
Pet parents in the region are gaining more awareness about the distinct health conditions and nutritional needs of small dogs that are different that normal-sized or large dogs.
In addition to this, the rise in concerns among them regarding the health of their dogs along with the palatability are among the critical factors that are likely to influence the growth parameters of the small breed dog food market in North America, in the coming years.
The pet care industry is also booming in the European region, and the demand for small breed dog food is growing rapidly in most European countries.
Small breed dog owners in the region are more inclined towards dog food products that are both scrumptious as well as nutritional. This is expected to drive major trends in the European market for small breed dog food in the coming years.
Small Breed Dog Food Market: Competitive Landscape
- Blue Buffalo Company
- Diamond Pet Foods
- WellPet LLC
- Mars Petcare
- The J.M. Smucker Company
- PetGuard
- Nestlé
- Beaphar
- Central Garden & Pet
- Colgate-Palmolive Company
- Harringtons.
Mars Petcare – an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services – is a leading player in the pet food industry. The company has nearly 28 pet food brands for cats, dogs, horses, fish, and birds, including Cesar®, IamsTM, Whiskas®, and EukanubaTM.
Blue Buffalo – a leader in premium quality, all-natural pet nutrition based in Connecticut, USA – offers healthy, natural, and holistic pet foods & treats. The company also provides grain-free pet food products for kittens or puppies or for adult or senior pets, along with the products with protein-rich or limited ingredients for various needs such as joint health, weight control, skin and coat health, and digestive care foods, as well as treats.
WellPet LLC – a leading pet care production company that offers grain-free protein-focused formulas, biscuits, and nutritional pet food products. The company manufactures as well as supplies pet food products worldwide, and the company’s flagship brands include Wellness, Old Mother Hubbard, Holistic Select, and Eagle Pack.
Small Breed Dog Food Market: Competitive Landscape (this is an indicative list, full list available upon request)
- Schell & Kampeter, Inc.
- Blue Buffalo Co., Ltd.
- Canidae Pet Food
- Breeder’s Choice, Inc.
- Victor Pet Food
- Nestle S.A.
- Mars Incorporated
- Billy + Margot Ltd.
- Merrick Pet Care, Inc.
- Hill’s Pet Nutrition, Inc.
- Fromm Family Foods LLC
- PetAg, Inc.
- NutriSource
- Nutro Company
- Precise Pet Products
- Royal Canin
- Petcurean
- WellPet LLC
- GoFromm.com, Inc.
Regions and Countries Analyzed in the Report
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
- (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
Small Breed Dog Food Market: Segment Analysis
The small breed dog food market can be segmented on the basis of the following:
By Food Type
- Wet Food
- Dry Food
- Treats & Snacks
- Frozen Food
By Flavor Type
- Chicken
- Beef
- Lamb
- Turkey
- Fish
- Others
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By Price Range
- Mass
- Premium
By Sales Channel
- Wholesalers/Distributors
- Convenience Stores
- Pet Specialty Stores
- Modern Trade
- Pharmacy/ Drug Stores
- Online Retailers
- Others
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