Imagine that you are in the driver’s seat of a vehicle that is out of your control, it’s the stuff of nightmare. Mechanical or human failures can lead to scary situations, the impact of such situations is sometimes very significant on human life, to avoid such life-threatening situations more and more vehicles are equipped with a brake override system. A brake override system is called by some other names, including “smart stop technology” and “smart pedal”, in spite of terminological differences, all the systems work in fundamentally similar ways and share the same purpose. As the awareness about safety in the automotive industry is increasing, the brake override system market is also growing exponentially.
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Brake override is a vehicle safety feature, which act as a failsafe measure in the situation that your vehicle’s powertrain getting mixed signals, for example when an electrical crash causes the vehicle to continue accelerating even when the driver is trying to applying the brake or that something goes wrong with electronics of the vehicle, in such cases brake override system recognize that something abnormal is occurring in vehicle and to take action by safely bringing the vehicle to a stop.
Brake Override System Market: Dynamics
The growing emphasis on passenger and driver safety in the automotive industry driving the growth of the brake override system market. According to world health organization (WHO), in 2017, 1.35 million death happened due to the road traffic injuries across the globe, which is an issue of significant concern, to minimize these instants, brake override system plays an important role, and hence the demand of brake override system is increasing exponentially. The demand for luxury vehicles with advanced technology is growing across all regions, and the brake override system is a significant feature in the luxury vehicles, which is also driving the growth of brake override system market.
However, like other automotive safety features depends on whether the driver understands its purpose and act appropriately in order to use it correctly or not, which is a significant challenge in the brake override system. Another obstacle in the brake override system is the fear of collision with other vehicles, at the time when the brake override system stops the car. Manufacturers trying to minimize these obstacles and making them more efficient brake override system.
Many global Automakers are focusing on adoption of new technology and lay emphasis on the safety features, like brake override system and others, which helps in the growth of these markets.
Brake Override System Market: Regional Outlook
Considering region, the market of brake override system is anticipated to lead by North America during the forecasted period owing to the growing adoption of new technologies and the presence of various brake override system provides in this region. The Asia Pacific is anticipated to witness the robust growth in the brake override system market, as the vehicle production is increasing rapidly in this region and the demand of modern vehicles is also growing which driving the growth of brake override system market in this region. Europe is estimated to witness, the double-digit growth, in terms of revenue, due to the growing number of manufacturers and demand of brake override system in this region. Africa has anticipated a substantial increase in the brake override system market.
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Brake Override System Market: Market Participants
Some of the key players involved in the brake override system market include Toyota Motor Corporation, Nissan Motors, Honda Motor Co., Inc., Renault, Suzuki Motor Corporation, BMW AG, Hyundai Motor, Robert Bosch GmbH, AB Volvo and others.
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