The pre-shave care market is poised to reach a valuation of US$ 7.9 Bn in 2022. Sales are projected to increase at a 5.3% CAGR, with the market size reaching US$ 13.4 Bn by 2032.
Increasing demand for men’s grooming products is expected to create opportunities for growth in the pre-shave care market. Manufacturers are investing in advertising techniques, along with research and development to cater to the growing demand. Men’s grooming routines among all age group have become more elaborate over the years, resulting in the development of numerous male grooming products, including pre-shave care products.
Further, consumers are getting more inclined towards getting pedicures, facials, and aromatherapy. Sales of men pre-shave care products are expected to grow significantly, owing to rising urbanisation and a growing tendency toward individualism. In addition to this, increasing popularity of websites that sell men’s health and fitness products, as well as the rising number of magazines focused on men’s grooming and lifestyle, are contributing to the growth in the market.
“Demand for pre-shave products is increasing in emerging economies due to growing focus on organic personal care products across the globe,” says an FMI analyst.
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Key Takeaways:
- Based on product type, sales of pre-shave foam are projected to grow at a 5.6% CAGR over forecast period.
- By nature, demand in the natural segment will increase at a 7.9% CAGR over the forecast period.
- In terms of price range, the mid-range segment will account for 55.6% of the total market share in 2022.
- Based on sales channel, sales in the online segment will grow at a 8.3% CAGR through 2032.
- The U.S. pre-shave care market accounted for 87.9% of the North America market share in 2021.
- Germany held over 25.7% of the Europe pre-shave care market in 2021, and the trend is expected to continue over the forecast period.
- In 2021, India accounted for 37.7% of the South Asia pre-shave care in 2021, emerging as a lucrative pocket in the region.
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Competition Landscape
Leading manufacturers of pre-shave care products are focusing on aggressive promotional strategies, advertisements, and new product launches to improve sales in the market.
Major players present in the pre-shave care market are Claus Porto, Edgewell Personal Care Company, L’Oreal SA, Kiehl, Johnson & Johnson, Bold For Men, Energizer Holdings, Inc., Malhotra Shaving Products Ltd, Acqua DI Parma, Beiersdorf AG, Godrej Group and Siemens Healthcare among others.
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Future Market Insights, in its new offering, provides an unbiased analysis of the global pre-shave care market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022 to 2032. The study divulges compelling insights on the pre-shave care market based on the product type (pre-shave foam, pre-shave cream, pre-shave gel, pre-shave soap and other pre-shave products), nature type (natural and conventional), consumer orientation (men and women), price range (low, medium, premium), sales channel (hypermarkets/supermarket, specialty stores, multi-brand stores, salon/grooming clubs, drug stores & pharmacies, online retailers, and other sales channel), across seven major regions.
Global Pre-Shave Care Market by Category
By Product Type:
- Pre-Shave Foam
- Pre-Shave Cream
- Pre-Shave Gel
- Pre-Shave Soap
- Other Pre-Shave Products
By Nature Type:
- Natural/Organic
- Conventional
By Consumer Orientation:
- Men
- Women
By Price Range:
- Low
- Medium
- Premium
By Sales Channel:
- Supermarkets/Hypermarkets
- Specialty Stores
- Multi-Brand Stores
- Salon/Grooming Clubs
- Drug Stores & Pharmacies
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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