The plus size clothing market is expected to escalate at a CAGR of 5.7 from US$ 601.7 Bn in 2022 to US$ 1,044.3 Bn by 2032. The COVID-19 pandemic had an adverse influence on plus size clothing market share. Due to a lack of labour, production concerns such as fabric shortages and order cancellations, lower exports, and a reduction in consumer spending on non-essential items, the sales of plus size clothing have decreased.
During the forecast period, sales of plus size clothing are expected to grow at the fastest rate. Plus size customers are looking for solutions that offer the same level of luxury as customers in other sizes, which will improve the plus size clothing market statistics between 2022 and 2032. In response to the rising demand for plus size clothing, retailers are focusing on launching plus size apparel. In order to attract more customers, Walmart launched a new plus-size brand named Terra and Sky in 2018. High street plus size apparel retailers such as River Island, Marks & Spencer, and New Look offer a wide range of plus size items to suit demand.
This move by the multinational companies is anticipated to boost the sales of plus size clothing and plus size clothing market revenue growth in the forecast period.
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The rise in obesity and overweight issues are moving the plus-size clothing market share forward. Furthermore, as plus-size customers’ confidence in their bodies grows, so does their demand for plus size clothing that reflects the latest current trends.
Strong fashion marketing and promotional activities, particularly on magazine covers such as Vogue, Cosmopolitan, Elle, and Glamour, have boosted confidence and body positivity among plus-size women, promoting sales of plus size clothing.
Furthermore, a variety of factors such as celebrity endorsements and favorable public perception of plus-size people have pushed buyers to embrace their image, thus fueling demand for plus size clothing.
KEY TAKEAWAYS:
- The male category is expected to lead the plus size clothing market in terms of customer orientation.
- The casual wear category dominated the plus size clothing market, with a CAGR of 4.8 percent, due to increased acceptance and acceptability of casual wear among consumers for social occasions.
- During the forecast period, the mid-priced plus-size clothing segment is expected to dominate the plus size clothing market.
- With the greatest obese population and the most money spent on plus size clothing, the United States leads the market.
- The Asia-Pacific region is forecast to grow at the highest rate, resulting in rising obesity rates among individuals in the next years.
- Europe is expected to develop rapidly in the global plus size clothing industry from 2022 to 2032.
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COMPETITIVE LANDSCAPE:
Key companies profiled in the plus size clothing market report include Forever21 Inc., MANGO, H&M Hennes & Mauritz AB, Hanesbrands Inc., FTF IP COMPANY, INC., Lucky Brand LLC, Under Armour®, Inc., NIKE, INC., ASOS plc, RALPH LAUREN CORPORATION, and WHP Global (Anne Klein).
There is tremendous manufacturer competition in the plus size clothing market. New product introductions, assisted by advertisements and promotional events organised by major manufacturers and designers, are driving the growth of the plus size clothing market.
RECENT DEVELOPMENT:
Partnerships, Product Launches, Collaborations, and Agreements:
- Customers were thrilled when LOFT, a business that creates contemporary women’s clothing, announced the addition of a plus-size category to its catalogue in 2018.
- PVH bought True & Co., an online start-up, in 2017 to expand their plus-size innerwear product line.
- The name “Evans Outsize” has been changed to “Evans.” In 2018, Marks and Spencer replaced the phrase “plus size” with “curve” to appeal to customers.
Key Segments
By Product Type:
- Casual Wear
- Formal Wear
- Sportswear
- Others
By Consumer Orientation:
- Male
- Female
By Size Type:
- 1 XL
- 2 XL
- 3 XL
- 4 XL
- Above 4 XL
By Price Range:
- Economy
- Mid-Range
- Premium
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
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