A recent market study published by Future Market Insights on the event management software market includes a global End-user analysis for 2016-2020 and prospect examination for 2021-2031 and delivers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical as well as current development parameters, the development prospects of the market are obtained with maximum precision.
Future Market Insights (FMI) has stated that the global event management software market is expected to rise steadily at a CAGR of 14.1% during the forecast period of 2021 to 2031. Event data is indispensable for event organizers since it helps them monitor social media engagement and attendance to measure the overall success of any event.
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COVID-19 Paved Way for Growth
The health concerns are increasing around the world and causing significant business impact due to the ongoing COVID-19 pandemic – particularly when it comes to delivering events. Since the onset of the epidemic, most events were either cancelled or postponed. Major conferences such as Mobile World Congress and the HIMSS Global Healthcare Conference & Exhibition are even getting cancelled due to the pandemic situation.
Key Takeaways of Event Management Software Market Study
- The cloud based deployment to grow 4.0x of the current market value by the end of 2031
- Increasing penetration of IoT and real-time analytics will drive growth in U.S., enabling it to account for a little below 65% of North America market in 2021
- Double-digit y-o-y growth at over 10% will seal U.K.’s position as a lucrative market within Europe
- Increasing number of events organized in Germany and France, will drive Europe event management software market
- Within East Asia, Japan and South Korea are expected to emerge as strong markets, exhibiting double-digit growth
Rising Demand for Mobile Event Management Applications
The usage of applications is increasing at a tremendous rate with each day passing, and various apps are being considered crucial for most businesses. The event apps are making things quicker, easier and more interactive to the event industry. The increase in the engagement of interactive mobile event applications has been emerging as one of the biggest event trends. Thus users are demanding more event applications offering better quality and services.
Competitive Landscape
Companies are partnering with key technology players to expand their product portfolio. They are focusing on entering into partnership with other businesses that offer complementary products, services, and technologies, which strengthen its market coverage and enhance its technological capabilities. This strategy has enabled the company to quickly grow into a global provider that offers end-to-end capabilities and leverages its best-in-class solutions, with an aim to deliver high-quality services.
- Cvent Inc.
- InEvent, Inc.
- Ungerboeck
- Eventzilla
- Certain, Inc.
- Eventbrite
- Arlo
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Event Management Market by Category
Solution
- Software
- Integrated Event Management Software
- Standalone Software
- Venue Management Software
- Event Marketing Software
- Event Booking & Registration Software
- Others
- Services
- Managed Services
- Professional Services
- Event Planning & Consulting
- Integration and Implementation
- Support & Maintenance
Deployment
- Cloud
- On-premise
Enterprise Size
- Small & Medium Enterprises (SMEs)
- Large Enterprises
End User
- Event Management Companies
- Travel & Hospitality Companies
- Corporates
- Government
- Academic Institution
- Others
Region
- North America
- Latin America
- Europe
- South Asia and Pacific
- East Asia
- Middle East and Africa
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