Powdered soft drinks market was estimated at USD 12.0 Bn in 2022 and is expected to expand at a CAGR of 3.0% to USD 16.2 Bn by 2032. The rise in a number of trekking, walking, travel events, and camping has resulted in the shoot up of demand for packaged refreshments, therefore, boosting the powdered soft drink market, globally.
Time spent creating nutritious, delicious, and enjoyable drinks is reduced due to busy schedules and exhausting lifestyles. As a result, packaged items like powdered soft drinks are becoming a popular choice among customers of all ages. One of the key factors driving the Powdered Soft Drinks Market is this.
Powdered soft drinks typically have a storage life of 1 to 3 years. Long expiration date not only aids in the preservation of powdered soft drinks for extended periods of time, but it also enables the transport and usage of powdered soft drinks at a later point, therefore the Powdered Soft Drinks Market is predicted to benefit from it.
The powdered soft drink supply chain has proven to be beneficial in terms of transportation infrastructure, which aid in the flow of concentrated commodities. Existing supply models have aided the powdered soft drink sector by allowing it to reach customers without difficulty.
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Key Takeaways from Market Study
- Consumers in North America and Europe are becoming more health-conscious, and they are looking for simple drinking options to improve their health. As a result, demand for powdered soft drinks is growing slowly in these areas. Hot temperature areas in Latin America are expected to see consistent development in demand for powdered soft drinks.
- Customers’ eagerness to try new products is causing numerous large firms in the Asia Pacific to expand production in this region, which is a crucial element in driving demand for powdered soft drinks higher.
- Due to large market potential and a lack of competition in the Middle East and Africa, local and regional firms are growing their production, resulting in a minor increase in demand for these drinks.
- Pouches and sachets packaging are gaining popularity because they provide manufacturers with several benefits, including packaging flexibility, the ability to showcase their environmental responsibility, and lower shipping costs due to less weight and the ability to fit a large quantity in the same space.
“The industry has become very saturated as the main players debut fresh items and expand their powdered soft drink product portfolios. Powdered soft drinks are also seen as outdated and dull in other nations. As health consciousness spreads across Europe and North America, items such as plant-based and vegan beverages are gaining traction on store shelves, while traditional beverages such powdered soft drinks are seeing a backlash.” says a Future Market Insights analyst.
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Competitive Landscape
With food quality becoming more important to consumers, powdered soft drink makers, distributors, and other supply chain actors are investing in maintaining supply chain transparency and improving product traceability.
For example, to attract new customers, Insta Foods, global market leader in powdered soft drinks, established a new assembly line with its premium soda drink powder in 2017. To satisfy industry requirements, it is made with the highest quality raw materials and innovative procedures.
Some of the leading companies offering powdered soft drinks are Dr. Pepper Snapple Group, Inc., PepsiCo, Inc., Kraft Heinz, Mondelez, Inc., US Foods, Inc., Continental Mills, Inc., Arizona Beverage Company, National Beverage Corporation, Kerry Plc, Insta Foods, Sugam Products, Lasco Foods, Inc., The Sqwincher Corporation, and True Citrus.
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the powdered soft drinks market presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032.
Analysis by Flavour:
- Cola
- Orange
- Lemon
- Mango
- Apple
- Berry
- Mixed Fruit
- Others
Analysis by End Use:
- Institutional
- Foodservice/HoReCa
- Household (Retail)
Analysis by Sales Channel:
- Hypermarkets/Supermarkets
- Discount Stores
- Mass Grocery Retailers
- Wholesale Club Stores
- Foodservice
- Others
Analysis by Packaging:
- Carton Boxes
- Pouches & Sachets
- Cans
- Bulk Packaging
Analysis by Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
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