Frozen basil leaves are often used in salad preparations and works best with soups and stews. These basil leaves are frozen for easy transportation and storage purposes. The product’s long shelf life and use in different kinds of food dishes is creating a growing demand, thereby fuelling the market’s growth.
In general, it is quite easy to freeze the basil leaves at home or even grow them in the backyard; an easy thing to do for consumers with a sedentary lifestyle. The frozen basil leaves were introduced in the market for urban consumers with a fast paced lifestyle.
The demand for frozen basil leaves is quite good owing to trends of healthy eating, going vegan, salad trends, and more inclusion of veggies in children’s diet.
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The Plant Based Concept and the Novel Corona Virus to Indirectly Play an Important Role in Propelling the Market’s Growth
Launching of new product segment for business expansion is a basic norm in the food industry wherein the manufacturer tries to capture the consumers’ attention through various product offerings. It is quite obvious that superfoods along with plant based dietary patterns is going to be a common place.
Owing to the growing popularity and widespread acceptance of plant based foods in the near future, developments in flavours, ingredients, and textures of frozen basil leaves would be carried out to enhance the taste and nutrition content. Food delivery businesses in India such as Dunzo and Big Basket have been experiencing demand for fruits, vegetables, and other plant based products.
Retail giants like Walmart, Kroger, Tesco, etc. are experiencing shortage of workforce owing to the rising demand of food products by the consumers. Online grocers such as Amazon Fresh, Honestbee, Grofers, etc. are facing similar situation amidst the corona virus outbreak.
Owing to the fear of food shortage, people have started hoarding foods that have a longer shelf-life, rich in nutrition, and are safe for consumption. Corona virus pose a serious threat to people with pre-existing health conditions like coronary heart disease, obesity, and diabetes, to which basil leaves are the best choice of dietary foods.
Hence, the plant based concept and the novel corona virus would indirectly play an important role in propelling the market’s growth.
Global Frozen Basil Leaves: Key Players
Some of the key players manufacturing frozen basil leaves are as follows –
- Alasko Foods Inc.
- Bowlander Limited
- Davis Food Ingredients Ltd
- FRUKTIA GmbH
- Helsu Foods
- G. Bruce & Co Ltd
- SupHerb Farms
- Van Drunen Farms
- Qingdao Elites-United Foodstuff Co. Ltd.
Opportunities for Global Frozen Basil Leaves Market Participants
The North American and European regions are bound to show growing demands for frozen basil leaves due to their large scale applications in salads, pasta, pizza, and other dishes. The MEA and South Asian regions are expected to follow suit since basil is a part of the Mediterranean and South Asian Cuisine and is also cultivated in these regions in vast quantities.
The regions of Latin America and Oceania are also expected to show growing interests due to their close affinity towards vegetable purees and pestos made from basil leaves. Manufacturers should implement innovative packaging strategies to bring down the cost of product handling.
COVID-19 Impact
The COVID-19 pandemic largely affected the sales of frozen basil leaves by disrupting the supply chain and temporarily shutting down the operational facilities. However, the e-Commerce sales shot up the demand for frozen basil leaves since many of the consumers were working from their homes and hence, were obliged to cook their own food and try to eat as healthy food as possible.
Basil being a super ingredient of super foods and an immunity booster ultimately led to consumers buying frozen basil leaves to add them in soups and stews. The demand for frozen basil leaves is projected to be consistent post the COVID-19 pandemic.
The Frozen basil leaves market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions.
By doing so, the research report serves as a repository of analysis and information for every facet of the frozen basil leaves market, including but not limited to: regional markets, product type, nature, and sales channel
The Report Covers Exhaustive Analysis on
- Frozen basil leaves market segment
- Frozen basil leaves market dynamics
- Frozen basil leaves market size
- Frozen basil leaves supply and demand
- Current trends/issues/challenges pertaining to Frozen basil leaves market
- Competition landscape and emerging market participants in Frozen basil leaves market
- Technology related to production/processing of Frozen basil leaves
- Value chain analysis of the Frozen basil leaves market
Regional Analysis Includes
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of Latin America)
- Europe (Germany, U.K., France, Italy, Spain, BENELUX, Poland, Russia, Nordic, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, South Africa, Rest of MEA)
The Frozen basil leaves market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the frozen basil leaves market report projects the attractiveness of each major segment over the forecast period.
Global Frozen Basil Leaves: Market Segmentation
Product Type:
- Crushed
- Whole
- Sticks
- Leaves
- Chopped
- Mixes
Nature:
- Organic
- Inorganic
Sales Channel:
- Hypermarket/Supermarket
- Convenience Store
- Food Specialty
- Online Retail
- Others
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Highlights of the Frozen Basil Leaves Market Report
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the Frozen basil leaves market
- Recommendations to companies for strengthening their foothold in the Frozen basil leaves market
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