Surging construction in the residential sector and the rising demand for multi-functional appliances are creating lucrative growth prospects for desert air cooler market, finds Future Market Insights (FMI). Desert air coolers are energy efficient, they reduce carbon footprint, and are pollutant free. They also consume less electricity and therefore make for a cost efficient option.
| Attribute | Details |
| Desert Air Cooler Market Estimated Size 2022 | US$ 560.1 Mn |
| Desert Air Cooler Market Value-based CAGR (2022-2032) | ~ 9.2% |
| Desert Air Cooler Market Projected Size 2030 | US$ 1346.9 Mn |
Desert air coolers, also known as evaporative air coolers use the phenomenon of evaporation to reduce temperature in the surrounding area. Increasing technological advancements and rising disposable income are a few factors favoring the expansion of the market.
When compared to evaporative air coolers, traditional conditioners are far costlier in terms of maintenance and require higher energy. Evaporative air cooler especially the portable ones are currently enjoying the spotlight because they are easy to transport and offer greater convenience and efficiency.
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Key Takeaways from Desert Air Cooler Market Report:
- The desert air cooler market is expected to rise at a CAGR of 9.2% during the period of 2022-2030
- The market is predicted to reach a value of US$ 1346.9 Mn by the end of the forecast period
- Favorable geographical conditions and willingness among consumers to spend on multi-functional appliances are favoring growth in East Asia and South Asia
- The 50-60 Lt desert air coolers are gaining traction due to their greater lifecycle.
- Evaporative air cooler residential models are in high demand and will continue being a top choice among consumers through the forecast period
- Mini desert air coolers are popular in the market due to their convenient and suitable features.
“Thanks to soaring environmental concerns, consumers are rendered conscientious. Leading brands are therefore focusing on offering innovations to increase energy efficiency of their products. Besides this, they are focusing on improving their online presence to gain competitive advantage,” said a lead analyst at FMI.
COVID-19 Impact Analysis
The COVID-19 pandemic severely affected all sectors, including the desert air coolers market. Bans imposed on travel and transport had disrupted the sourcing of raw materials, bringing production to a halt. The implementation of lockdowns in several countries during the summer decreased sale of commercial air coolers.
Decline in sales caused the price of desert air cooler prices to increase. While the market hit a low in 2020, it is expected to recover and grow at a steady pace due to increasing concerns regarding the environment once the coronavirus passes.
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Who Is Winning?
Key players in the market are now focusing on introducing intelligent technologies in commercial air coolers to increase their convenience. Artificial Intelligence is being incorporated to increase efficiency and improve energy conservation. The introduction of multifunctional air coolers have bode well for the market since they perform better than a cooler, a fan, or a humidifier.
Some of the key players in the market are Fujian Jinghui Environmental Technology Co. Ltd., Bajaj Electricals Ltd., Delta Cooling Tower Inc., Climate Technologies, Havells India Ltd., LG Electronics Inc., Orient Electric Limited, Samsung Group, Symphony Limited, Honeywell International Inc., GE Appliances, Aolan Industry Co. Ltd., Sharp Corporation and Koninklijke Philips N.V.
Competition Landscape
Leading players operating in the global desert air cooler market are launching innovative products enabled with IoT that provide effective cooling with less water consumption. Stringent regulations regarding energy consumption in home appliances are compelling manufacturers to launch energy-efficient variants, which is expected to augment the growth in the market. Some recent developments include:
- In 2021, Havells launched a new range of desert air coolers with Breatheeze Technology that reduces PM 2.5 and PM 10 particles to almost 85%. The range comes with specially processed anti-bacterial, anti-deformation, and anti-corrosion honeycomb pads with hydrophilic properties that cleanse the air and maintain a hygienic environment.
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Desert air cooler Market by Category
Water Capacity:
- 30-40 Lt
- 40-50 Lt
- 50-60 Lt
- 60-70 Lt
- 70 Lt and Above
Price:
- Premium
- Mid-Range
- Economy
Application:
- Indoor
- Outdoor
End Use:
- Residential
- Commercial
- Enterprises/Offices
- Hotels/Restaurants
- Schools/Universities
- Retail
Sales Channel:
- Wholesale/Distributors
- Hypermarkets/Supermarkets
- Specialty Stores
- Multi-Brand Stores
- Online Retailers
Region:
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia Pacific excluding China & Japan
- Japan
- China
- Middle East & Africa
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About FMI
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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