The incontinence skincare products market In one of its recent reports, FMI has forecast the market to expand at a CAGR of 5.36% between 2022and 2030. The rising prevalence of urinary incontinence is resulting in higher demand for associated skin care products.
The demand for Incontinence Skincare products is significantly high among the geriatric consumers. In the year the 2021 the market value was approximately US$ 2.0 Bn which is estimated to reach US$ 2.80 Bn.
However, the prevalence of urinary incontinence has surged among younger population, encouraging market players to create advertising campaigns targeting them. There is also increasing focus on offering products in thinner and more discreet packaging. They are attempting to make their products appear more stylish and less medical to help normalize the category.
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Some of the key takeaways from the report are:
- Inclusive social media campaigns and expansion of ecommerce channels are fuelling growthMarket players are leveraging their brand equity besides expanding their portfolio to gain competitive edge.
- The demand in the gels and oils category will remain high cementing their position as the leading product categoryUnprecedented COVID-19 outbreak will spur sales as consumers are likelier to stockpile on essential medical supplies especially when entering into an extended period of isolation
- “Some of the leading companies in the global incontinence skincare product market are likely to customize their product offerings as per consumer requirement. This also explains the higher growth rate witnessed in the cream segment among product categories.
- Their focus towards spreading awareness will increase especially with market players aiming at strengthening their foothold. Above all they are expected to concentrate on strategic collaborations to cater to the rising demand,” said a lead analyst at FMI.
COVID-19 Outbreak to Spur Sales of Incontinence Skincare Products
The market is witnessing higher sales due to the unprecedented COVID-19 outbreak. Since majority of consumers are aged or seniors, there is higher demand for incontinence skincare products as they stockpile on essential medical supplies to sustain during extended periods of self-isolation.
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The market is expected to showcase a strong performance driven by the rising aging population and openness to incontinence skincare solutions brought about by rising awareness.
Who is winning?
Some of the companies profiled by FMI are Coloplast A/S, Svenska Cellulosa AB, GAMA Healthcare Ltd., 3M Company, Vernacare Ltd., Attends Healthcare Group Ltd., ConvaTec Group PLC, CliniMed, Ltd., Kimberly-Clark Corp., B Braun Melsungen AG, Hollister Incorporated, McKesson Corporation, Smith & Nephew Plc, Ontex Group N.V, Medline Industries Inc., among others.
Several incontinence skincare products companies are launching campaigns to spread awareness and break the existing stigma restricting users to invest in better hygiene. One such company is Sensual Cellulosa AB that is frequently launching campaigns to promote incontinence awareness among consumers.
Get Valuable Insights into Incontinence Skincare Products Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global incontinence skincare products market, presenting historical demand data (2015-2021) and forecast statistics for the period from 2022-2030. The study divulges compelling insights on the incontinence skincare products market based on the product type (creams, lotions, gel/oils, washes/cleansers, and wipes), end user (men, and women), sales channel (wholesalers/distributors, online retailers, hypermarkets and supermarkets, pharmacy stores, convenience stores, and other stores), price range (economy range, mid-range, and premium), across six major regions
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