The global Air Freshener Market offers a comprehensive analysis of current and emerging market trends along with key developments in the industry. The report offers in-depth information about market share, market size, market revenue growth, drivers, restraints, growth opportunities and challenges.
The report also provides insights on different segments such as product types, applications, regional bifurcation along with top companies. The report is curated using primary and secondary research which is thoroughly evaluated by experts in the industry and is well-presented using various pictorial presentations such as tables, diagrams, charts, and figures.
| Report Attributes | Details |
| Electric Air Freshener Market Estimated Base Year Value (2021) | US$ 553.5 Mn |
| Electric Air Freshener, Market Value in 2022 | US$ 568 Mn |
| Electric Air Freshener, Market CAGR | 2.7% |
| Value of Electric Air Freshener Anticipated Market Value (2032) | US$ 742 Mn |
The global Air Freshener Market is rapidly gaining traction over the recent years and is expected to register robust revenue growth throughout the forecast period. Robust revenue growth is attributed to factors such as changing lifestyles, improvements in the standard of living, and a rising health-conscious populace. Increasing demand for convenience, going coronavirus pandemic, rising presence of online shopping, and increasing inclination toward veganism and organic and basic food products are fueling the global market growth.
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Market Dynamics:
Increasing consumer inclination towards functional, organic and probiotic-based food & drinks is providing impetus to the growth of global food and beverage industry. Various studies have come with health benefits associated with “ethnic” and organic food products. These foods improve cardiovascular health, improves arthritis, digestive issues, and other inflammatory conditions.
Consumers are gradually focusing on mindful eating and consuming food for health and wellness. Changing eating and dietary patterns of consumers is prompting brand owners and new entrants to introduce healthy foods options. Several clean-label products have been introduced in the market and consumer curiosity for new products is immense
Growing middle class consumers with rising income in developing countries such as India and China will boost food & beverage market growth. Moreover, increasing consumer preference for procuring food and beverage items from online platforms due to variety, cost and time-saving will foster market size through 2027.
Competitive Landscape:
The research report offers details about leading companies in the global Air Freshener Market along with global position, financial standing, license agreement, products and services portfolio and revenue contribution of each market player. Key players in the market are focusing on adopting various strategies such as mergers and acquisition, business expansion plans, new product launches, partnerships, collaborations, joint ventures to enhance their product base and gain robust footing in the market.
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Some of the leading market players are listed below:
- Procter & Gamble Co.
- Reckitt Benckiser Inc.
- Henkel KGaA
- Church & Dwight Co. Inc.
- Car-Freshener Corporation
- SC Johnson & Son Inc.
- Kobayashi Pharmaceutical Co. Ltd.
- Godrej Household Products Ltd.
- Farcent Enterprise Co. Ltd
- Newell Brands
Air Freshener Market Segmentation based on Types:
- Sprays/Aerosols
- Electric Air Fresheners
- Gels
- Candles
- Others
Air Freshener Market Segmentation based on Application:
- Homes
- Offices
- Cars
- Others
Air Freshener Market Segmentation based on Regions:
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., France, Italy, Spain, Benelux, Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Rest of Asia Pacific)
- Latin America (Brazil, Rest of Latin America)
- Middle East & Africa (Saudi Arabia, UAE, South Africa, Rest of Middle East & Africa)
Key Features of the global Air Freshener Market:
- The report offers detailed estimations at the regional level with manufacturers, consumption, sales and import/export dynamics.
- The report provides accurate details related of the manufacturers/vendors in the market, company overview, pricing analysis, financial standing, product portfolio, and gross profit of leading companies.
- Company profiling with prevalent expansion strategies, revenue generation, and recent developments.
- Optimum strategic initiatives for new players in the market.
- Manufacturing processes, suppliers, cost, rates of production and consumption, transport mode and cost structuring, and value chain analysis.
The study also includes supply chain trends, including elaborate descriptions of the latest technological development
Car covers are used as a protection for the cars parked in greater outdoors as well as indoors from the hazardous effect of various environmental calamities such as sunshine, torrential rains, storms and snowfall. As with the growing automotive industry, the awareness regarding the safety features among vehicle owners are increasing which boosting the car covers market.
Car covers shield the vehicle from dust, dirt, sap, tree leaves, bird droppings, moisture, Salt air, UV rays and other contaminants. Owing to this wide range of application the demand of the Car covers are increasing in an exponential manner.
Car covers helps to protect the exterior paint and refinish texture of the car from losing its shine and fading. Also it can protect the car from the harmful sunrays, which can damage the interior electronic system the car, such as air conditioning, car stereo and mechanism.
There are different types of car covers available in the market, which made up of different materials and use for the different purpose, hence the manufacturer focuses on the adoption of new technologies to introduce new product with advance technologies.
Car Covers Market: Dynamics
The major factor driving the car covers market is the increasing awareness regarding the safety of the vehicle among individuals or car owners. As car covers protect the car from various factors such as, bird poop, tree leaves, stones and other small materials, it also protect the car paint and electronic system of car from harmful sunrays. Owing to all this application and advantages of car covers, its demand is growing at fast pace.
The other factors which have the impact on the growth of car covers market are growth in automotive industry, growing automotive equipment industry, growing demand of car covers due to increasing global warming and changing climate, increasing demand of cars owing to improvement in standard of leaving and other factors.
However, there are some small disadvantages or we can say the demerits of the usage of car covers, such as it may damage the paint of the car due to the friction between car cover and car, if it does not fit properly.
The prominent players involved in the manufacturing of car covers are focusing on the introduction of automatic and semi-automatic car covers. Automatic Car covers are the new trend in the car covers market and expected to capture the significant amount of market in the future. Also the semi-automatic car covers are attracting the end users and creating more opportunistic market.
Car Covers Market: Regional outlook
Considering regions, the market of Car covers are anticipated to lead by East Asia during the forecast period due to the reason that growing automotive industry, increasing adoption of new technologies and also the presence of various car covers providers in this region driving this market.
Europe is anticipated to robust growth owing to a growing awareness regarding safety of the vehicle and increasing demand of car covers in Germany and rest of the Europe. The North America is the significant emerging market of car covers and expected to witness, double-digit growth, in terms of revenue.
Substantial car covers production is expected in the Latin America market, owing to the growing adoption of new technologies and increasing number of local vendors in this region. The car covers market in Middle East and Africa is estimated to witness relatively stable growth.
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