The global personal care market has witnessed significant growth in terms of value sales over the past couple of years, which is mainly attributable to the rise in the demand for various cosmetic and beauty care products. As of last year, the male grooming products market was valued at US$ 4.5 billion, which is expected to grow at a CAGR of 11.3% over the forecast period.
Moisturizers, shaving products, concealers, hair care products, and other anti-aging goods are the most common male grooming products. When it comes to shaving and beard styling, today’s male customers are extremely fussy.
As a result of this crucial element, demand for shaving products and equipment has increased. Men’s post-shave products are one such product that has been gaining appeal among the target client. After shaving, men’s post-shave lotions are typically used to soothe chafed skin. Post-shave creams for men have traditionally been used to prevent infections caused by tiny wounds on the shaven area.
Even when it comes to shaving, male customers make sure their facial skin is as smooth possible, post shaving. This critical factor has triggered the demand for various shaving tools and products. Men’s post-shave products are enduring high demand among the target customers.
The men’s grooming market has witnessed significant growth in the recent past, especially from the millennial segment. These customers are now becoming more and more conscious about their looks and appearance, which they believe eventually boosts their confidence as well as personality.
There are a number of important advantages to using men’s post-shave products. After shaving, these men’s post-shave solutions ensure that the skin’s natural hydration is not lost or impaired. Men’s post-shave products leave the skin lustrous and smooth after shaving, preventing the face from losing its lustre owing to cuts or wrinkles.
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Men’s Post-Shave Market: Key Players
Some of the key players operating in the global men’s post-shave market are The Procter & Gamble Company (Gillette, Old Spice ), Montblanc International GmbH, MÄURER & WIRTZ GmbH & Co. KG. Combe Incorporated, Beiersdorf, Inc.(Nivea), Naveh Pharma Ltd., The Real Shaving Co., Pré de Provence, Mountaineer Brand Products, eShave, LLC., and Lacoste Inc., among others.
Men’s Post-Shave Market: Key Trends
The manufacturers of men’s post-shave products have been strategizing on coming up with innovative products that cater to the varying needs and requirements of their target segments.
Men’s Post-Shave Market: Key Developments
- In 2018, American Crew ACUMEN announced the launch of various shaving products as well as a line of men’s post-shave products targeting the millennial category.
- In 2017, Aqua Velva launched a 5-in-1 men’s aftershave product under its own brand name for the U.S. market.
Opportunities for Men’s Post-Shave Market Participants
The millennial population is on the verge of surpassing the baby boomers in numbers. This demo graph is an active and enthusiastic group, and very conscious regarding looks and grooming. They are eager to adapt to current trends in the world of fashion, which even implies shaving.
This is very particular about their looks, even when it comes to shaving, which is why there has been a rise in the demand for various shaving products. Thus, the growing demand from the millennial population for various shaving kits provides a critical opportunity for the global men’s post-shave market to grow in terms of value sales.
The men’s post-shave market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The men’s post-shave market report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment.
The report also maps the qualitative impact of various market factors on market segments and geographies.
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