The rising demand for clean label ingredients in food products is creating opportunities for fruit powder market growth. In its latest study, Future Market Insights (FMI) has forecast the demand for fruit powder to increase at 7.4% CAGR between 2021 and 2031.
Recently, fruit powder has gained immense popularity among the consumers because it is considered a rich source of nutrients such as vitamins, ascorbic acid, carotenoids, dietary fibre, and minerals which are essential for a healthy body.
These nutrients helps to prevent various chronic diseases such as cancer, diabetes, obesity, heart disease, arthritis, respiratory disease, stroke and immune deficiency.
Focus on in healthy lifestyle has improved the consumption of organic and plant-based food products. While the demand for processed food which are ready-to-eat is on the rise, there also is increasing focus on the ingredient list to ascertain the presence of clean ingredients that complement a healthy lifestyle.
Increasing health awareness among the consumers have increased the demand for fruit powder globally. Fruit powder benefits both the manufacturers and the consumers because of its extended shelf life. It provides convenience not only for storage but also for transportation of food items. Import and export of fruit powder is feasible owing to its efficient packaging and extended shelf life.
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Key Takeaways
- The U.S. is expected to emerge as the largest market for fruit powder, exhibiting 5.6% CAGR between 2021 and 2031.
- The demand for fruit powder is expected to increase at 4.1% CAGR in the U.K.
- China and South Korea are expected to account for lion’s share of fruit powder sales in East Asia.
- Strawberry fruit powder is expected to emerge as preferred category in terms of product type.
- Based on nature, the demand for organic fruit powder will increase at 5.6% CAGR.
“Competition is expected to get fiercer in the market. In order to strengthen their footprint market players are expected to focus on product launches. Besides this, they are likely to enter into partnership agreements with local distributors to make deeper inroads in emerging countries,” said lead analyst at FMI.
Key Industry Players Are Launching New Fruit Powder Products in the market
Emerging countries such as Indonesia, South Africa and Peru present exceptional opportunity for growth of the market.
Companies such as European Freeze Dry Ltd. and Van Drunen Farms have revamped their strategies in developing countries and are offering greater access to their products through relaxed patent protection and expanded partnerships with manufacturers.
Fruit powder has numerous applications in the food & beverages industry such as functional beverages, confectionery, nutritional bars, bakery, dairy replacers and emulsion-type sausages, due to their nutritional and functional characteristics.
Recently, the fruit powder market has witnessed various product launches by key producers to increase their market share globally. Companies are introducing different ingredients dependent on fruit powder and different flavour for use in different segments.
For Instance- In 2020, Chaucer Foods Ltd. launched freeze dried fruit powders, to meet the rising demand for natural and healthy ingredients.
Mercer Foods, in year 2020 launched a range of freeze dried fruit powders that includes, apple powder, raspberry powder, peach powder and black currant powder.
Who is Winning?
Few of the players operating in the fruit powder market are, Kanegrade Ltd., European Freeze Dry Ltd., Drytech Process (I) Pvt. Ltd, The Green Labs LLC., Nutradry Pty Ltd, Paradise Fruits Solutions Gmbh & Co.KG, Vinayak Ingredients Private Ltd, Watershed Foods LLC., Artemis International, DMH Ingredients Inc., AS Harrison & Co Pty Ltd., RFI Ingredients. and other players.
Key players of Fruit powder are focusing on partnerships to gain larger market share and to capture new geographical areas to get access to new markets.
Fruit Powder Market by Category
Based on Product Type:
- Strawberry
- Blackberry
- Black Currant
- Raspberry
- Blueberry
- Peach
- Apple
- Pear
- Apricot
- Plum
Based on Nature:
- Organic
- Conventional
Based on End Use:
- Fruit Processing
- Beverage Processing
- Dietary Supplements
- Pharmaceuticals
- Cosmetics and Personal Care
Based on Technology:
- Freeze Dried
- Spray Dried
- Vacuum Dried
- Drum Dried
Based on Region:
- North America
- Latin America
- Europe
- Ukraine
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
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Key Questions Answered in the Report
- What is the fruit powder market demand outlook?
As per FMI, the fruit powder market is expected to grow at 7.4% CAGR between 2021 and 2031.
- At what rate did the demand for fruit powder increase in the last five years?
The demand for fruit powder increased at 6.3% CAGR between 2016 and 2020.
- Which is the most lucrative market for fruit powder?
The U.S. is one of the leading markets for fruit powder. Rising prevalence of diabetes and obesity besides other chronic ailments has been encouraging consumers towards adoption of a healthy lifestyle. This is expected to have considerable impact on the market.
- Which are some of the leading companies offering fruit powder?
Some of the leading companies operating in fruit powder market are Kanegrade Ltd., European Freeze Dry Ltd., Drytech Process (I) Pvt. Ltd, The Green Labs LLC., Nutradry Pty Ltd, Paradise Fruits Solutions Gmbh & Co.KG, Vinayak Ingredients Private Ltd, Watershed Foods LLC., Artemis International, DMH Ingredients Inc., AS Harrison & Co Pty Ltd., and RFI Ingredients. among others.
- Which are the key factors supporting the growth of fruit powder market?
Some of the key factors supporting the fruit powder market growth include nuanced marketing campaigns, implementation of new production techniques and expansion of product portfolio. Additionally, growing demand for organic food products is supporting the growth of fruit powder market.
- What are the key trends shaping the fruit powder market?
Companies operating in the fruit powder market are likely to focus on product differentiation and launches to gain competitive strength. FMI expect this to remain chief trends shaping growth of the market over the forecast period.
- Which is the most lucrative country for fruit powder sales in North America?
The U.S. has emerged as the most attractive country for sales of fruit powder within North America. Demand in the U.S. is expected to increase at 5.6% CAGR between 2021 and 2031.
- What is driving fruit powder sales in the U.K.?
Expansion of confectionaries will create increasing opportunities for fruit powder sales in the U.K.
- What is China’s contribution towards fruit powder sales in East Asia?
Over 40% of fruit powder sold in East Asia is expected to concentrate in China.
- What is the outlook for fruit powder sales in South Korea?
South Korea is expected to contribute over one-fourth of fruit powder sales in East Asia.
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