The hair lightening products market is projected to reach a valuation of US$ 7.32 Bn in 2022, likely to surge at a vigorous 4.4% CAGR during 2022 – 2032.
Hair lightening is a technique by which a person’s hair color can be changed using lightener or hair color. There are several techniques to perform hair lightening, such as – all-over bleach, super-lightening color treatment, balayage and highlights. The growing desire to look attractive drives the sale of hair lightening products in market. Some recent trends showcase the growing usage of hair lightening, especially for in white-blonde highlights, pony lights, bold pink, copper penny solid brunette, baby blonde, silver etc. Preference is also seen for natural or organic hair lightening products in the market.
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The market for hair lightening goods is being boosted by an increasing willingness to pay more on haircare products such as hair lightening products. Hair lightening products have seen a major increase in popularity in recent years. Hair lightening product sales are pushed by large numbers of consumers eager to spend money on hair care and styling products.
Hair Lightening Products Market: Market Dynamics
Increasing popularity of hair lightening products and changing lifestyle are the drivers for the market. Consumers’ shifting focus from chemical based products to natural or organic lightening products has engaged manufacturer in producing natural & organic hair lightening products.
The growing trend for beauty products, increasing desire of attractiveness and changing lifestyle has a greater impact on hair care products which further drives the hair lightening products market. The spray and shampoo are the most popular products among consumers in hair lightening products category. Now a days, manufacturers are coming up with new innovations and features. As an example, the producers have introduced sulfate-free color stay shampoo which does not irritates sensitive skin and scalps of users.
The demand for natural and organic hair lightening products is being driven by rising awareness of the dangers of utilising chemical hair products. Increased disposable income and purchasing power are also increasing cosmetics sales, which in turn is driving the sale of hair whitening products. Furthermore, the presence of e-commerce propels the market for hair lightening products.
Hair Lightening Products Market: Regional Outlook
The hair lightening products market is expected to register a healthy growth across all the geographies during the forecast period. The individual’s use of hair lightening products is growing and the commercial segment is likely to push market the sales of hair lightening products market. Manufacturers of hair care & styling products are expanding their operations into developing regions such as China, India. These countries are considered as emerging countries with potential opportunities. Changing lifestyle and growing fashion sense drives the hair lightening products market. In terms of market share, North America holds a significant share of the market. The market significance is attributed to several factors such as new product launches, technological innovation, and product adoption rate. Growing demand for professional hair care services also drive the sales of hair lightening products. Middle East & Africa is projected to showcase steady growth in the global hair lightening products market due to the growth in beauty products.
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Hair Lightening Products Market: Key Players
Some of the key players operating in the global Lakme, Loreal, Quai, John Frieda, Klorane, Sun Bum, IGK, Farouk Systems, Inc. and others
The research report presents a comprehensive assessment of the hair lightening products market and contains thoughtful insights, facts, historical data and statistically supported and industry-validated market data. It also includes projections using a suitable set of assumptions and methodologies for hair lightening products market. The research report of hair lightening products provides analysis and information according to market segments such as geographies, product type, price, and application
The Hair Lightening Products market report covers exhaustive analysis on:
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Technology
- Value Chain
The Hair Lightening Products regional analysis includes:
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Argentina, Chile, Peru)
- Europe (Germany, Italy, France, U.K, Spain, BENELUX, Nordic, Eastern Europe)
- South Asia (India, Thailand, Indonesia, Malaysia, Rest of South Asia)
- East Asia (China, Japan, South Korea)
- Oceania (Australia & New Zealand)
- Middle East and Africa (GCC Countries, South Africa, Turkey, Iran, Israel)
The hair lightening products report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report for hair lightening products provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The hair lightening products market report also maps the qualitative impact of various market factors on market segments and geographies.
Hair Lightening Products Market: Market Segmentation
The hair lightening products market is segmented into different parts based on the product type, nature, price range, application, and sales channel.
On the basis of product type, the global hair lightening products market has been segmented as –
- Cream
- Spray
- Shampoo
- Mask
On the basis of nature, the global hair lightening products market has been segmented as –
- Organic
- Natural
- Conventional
On the basis of price range, the global hair lightening products market has been segmented as –
- High Range
- Mid-Range
- Economical
The Hair Lightening Products Report Highlights:
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
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