The native video advertising market size accounts for about US$ 4.1 billion in 2022 and is anticipated to garner a revenue of US$ 38.4 billion by 2032, moving forward with a CAGR of 25.2% during the forecast period (2022-2032). Social media platforms such as Facebook, Twitter, and Tumblr were among the first to adopt and market native advertising. Native video advertising has become one of these companies’ primary sources of revenue in recent years, expanding their native video advertising market share.
Native video advertising market opportunities are fostered by money as the same has also enticed many international publishing houses to launch new advertising platforms on their mobile and desktop websites. The fact that native ads are less disruptive/intrusive than banner ads is one of the major factors driving the global native advertising market growth.
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Native advertisements also fit in better on mobile devices and owing to the popularity of mobile internet, this factor expands native video advertising market size and provides a conducive environment for marketers and global brands looking to expand their consumer base. With native video advertising market trends fostered by the growing number of smartphone users worldwide, the reach of native video advertisements likely spikes, as will the number of companies willing to advertise through this medium.
The same is also likely to open up numerous native video advertising market key trends & opportunities.
The Federal Trade Commission has established some rules and regulations regarding the way native advertisements are labelled, as “sponsored” or “promoted,” which can be confusing to the layperson. This has prompted brands to use more specific terminology, such as “sponsored advertising content” or “advertisement,” separating native advertisements from the natural flow of content.
This factor may undermine the goal of making native video advertisements appear natural content and is expected to hamper the adoption of native video advertising to some extent.
The native video advertising market is segmented by solution, by end-user, by vertical, and by region.
Key Takeaways:
- The US is projected to account for a major native video advertising market share with a CAGR of 21.4%.
- By 2032, the Germany native video advertising market is expected to hold 26.8% of the market share, advancing at a CAGR of 19.1%.
- With a CAGR of 25.6% during the forecast period, India native video advertising market size accounts for 30.7% of the global market.
- China native video advertising market is likely to move forward with a CAGR of 27.8% from 2022 to 2032.
- From 2022 to 2032, native video advertising market in Japan is anticipated to advance at a CAGR of 18.1%.
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Competitive Landscape:
Some of the leading native video advertising companies include Cardlytics, Eskimi, Outbrain, Taboola, Yahoo, Nativo, TripleLife, RevContent, MGID.
To maintain their lead in this highly competitive market, key companies are increasingly focusing on adoption strategies such as expanding their native advertising services, collaboration with network operators, and acquisition.
Key Segments
By Solution:
- Native Ad Platform
- Native Ad Services
- Native Advertisement Consulting
- Implementation & Integration
- Support and Maintenance
By End User:
- Ad Agencies
- Brands/Companies
- Publishers
By Vertical:
- Retail & CPG
- Healthcare
- Banking, Financial Service & Insurance
- Real Estate
- Travel & Hospitality
- Others
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