By 2030, the market for mindfulness meditation applications is projected to grow at a CAGR of 9.5 percent and reach US$ 397.9 Mn. In recent years, the need for stress reduction has increased the search for meditation techniques, opening up a potential market for the entry of mindfulness meditation applications. These programmes, which promise to reduce anxiety, have grown into a significant industry worth billions of dollars today. For investors, the rise of wellness-focused lifestyles has proven to be lucrative. According to Future Market Insights, wellness experts will use technology to connect with the younger generation, making this trend more lasting than a fad.
| Mindfulness Meditation Application Market Size (2022) | US$ 192.7 Mn |
| Sales Forecast (2030) | US$ 397.9 Mn |
| Global Market Growth Rate (2022 to 2030) | 9.5% CAGR |
| Share of Top 5 Market Players | 55% |
The growing demand for mindfulness meditation applications also comes as it is rectifying the bad image of overuse of mobile phones. Smartphones are extensively being used to achieve meditative states amongst beginners and regular practitioners. In the coming decade, the mindfulness meditation application market is projected to see a quantum leap as there is a massive shift from overworking to living mindfully.
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Key Takeaways of Mindfulness Meditation Application Market
- North America dominates global mindfulness meditation application market are it is poised to earn a valuation of US$ 45 Mn by the end of 2030
- Android users will lead the market gaining a 47bps of current market value by 2030
- 70% users are expected to belong to Generation Z as mental health awareness gains momentum on social media platforms
- Japan to be a key spender on mindfulness meditation apps as well as the youth seeks Zen life through technology
COVID-19 Impact on Mindfulness Meditation Application Market
The downloads for mindfulness meditation have certainly seen a spike amidst the COVID-19 pandemic. According to a study, the top 10 wellness apps, operating in English language, witnessed 2 million downloads in April 2022.
The business has been growing for these apps as the pandemic has raised overall anxiety levels amongst users with layoffs, threat of diseases, death of loved ones, and in general uncertainty. Thus the need to manage stress can be felt with ferocity more than over amongst users and seekers.
Furthermore, strategies such as free access to frontline workers and increased number of days for free trial have also won the app makers a relatively wider clientele. While the ethics of using the pandemic to promote business can be contested, it is definite that the unprecedented times have led to unprecedented business for these apps.
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Top Mindfulness Meditation Apps :
Constant diversification of offerings has been the winning marketing strategy of the key players operating in the global mindfulness meditation application market. Vision To build a valuable brand and product offering with insights from psychologists is expected to be marketing strategies of these companies.
- Calm.com, Inc.
- Headspace, Inc.
- Deep Relax
- Ten Percent Happier
- Smiling Mind
- The Mindfulness App
- Inner Explorer, Inc.
- Parachute for Parents (Committee for Children)
Key Segments of Mindfulness Meditation Application Industry Survey
Mindfulness Meditation Application Market by Operating System:
- Mindfulness Meditation Apps for Android
- Mindfulness Meditation Apps for iOS
- Mindfulness Meditation Apps for Others
Mindfulness Meditation Application Market by Service:
- Paid (In-app Purchases) Mindfulness Meditation Apps
- Free Mindfulness Meditation Apps
Mindfulness Meditation Application Market by Region:
- North America Mindfulness Meditation Application Market
- Latin America Mindfulness Meditation Application Market
- Europe Mindfulness Meditation Application Market
- East Asia Mindfulness Meditation Application Market
- South Asia & Pacific Mindfulness Meditation Application Market
- Middle East & Africa (MEA) Mindfulness Meditation Application Market
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More Valuable Insights on Mindfulness Meditation Application Market
In its latest report, Future Market Insights offers an unbiased analysis of the global mindfulness meditation application market, providing historical data for period of 2015-2021 and forecast statistics for the period of 2022-2030.
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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