Direct-To-Consumer Test Market Overview:
The global direct-to-consumer tests market is driven by the increasing awareness, curiosity to determine diseases and genetic identity, propelling research, along with the high convenient service, availability and affordability through online portals, demand and high disposable incomes.
The direct-to-consumer tests kits are in high-end demand for studies including genetic diseases, nutrigenomics, predictive analysis and ancestral studies. The recent technological advancements have fast paced of the genetic information decoding within small budget and time.
The manufactures are developing direct-to-consumer tests kits with the prime focus on improved efficiency, accuracy and affordability. testing with deliberated efforts on increasing sales with the promotions and discounts via online and retail channels.
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Direct-To-Consumer Test Market: Segmentation
The global direct-to-consumer tests market is segmented into testing types, technology, distribution channels and regions
Testing Types
- Genetic Disease Carrier and Predictive Testing
- Ancestry & Relationship Testing
- Nutrigenomic Testing
- Others
Technology
- Targeted analysis
- Single nucleotide polymorphism (SNP) chips
- Whole Genome Sequencing (WGS)
Distribution Channels
- Online Platforms
- Over-The-Counter
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The key players of the global direct-to-consumer tests market include
- 23andMe
- Ancestry
- EasyDNA
- Color Genomics
- LabCorp
- Quest Diagnostics
- Family Tree DNA
- Helix OpCo LLC
- HomeDNA and Positive Bioscience
Regional Outlook:
North America holds the largest global direct-to-consumer tests market due to the increasing disposable incomes which encourage the consumer towards the curiosity-driven expenditure on nutrigenomics ancestral links cancer determination of Alzheimer’s diseases and key players advancing technology and services.
Europe holds the second largest market of direct-to-consumer tests with the awareness advancing technology and demands of personalized direct-to-consumer tests kits. Asia-pacific direct-to-consumer tests market has registered a boosting growth spurt driven by the research and technological advancements vast availability of direct-to-consumer testing kits for disease diagnosis and increasing per capita income of China Japan and India.
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Latin America direct-to-consumer tests market is expected to grow with the improving disposable incomes and direct-to-consumer tests availability in developing nation such as Brazil and Mexico. MEA & Africa direct-to-consumer tests market is growing gradually with the progressing research and increasing use in the ancestry and biomedical diagnosis purposes.
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