The market for massage equipment is expanding as a result of this increased work stress, which is one of the main factors.
The increasing stress associated with the mental and physical work now a days has supported growth of various stress reliving techniques including massage therapy. Massage therapy is highly preferred in both mental as well as physical tasks.
The rising appeal of massage equipment among millennials in the market is another factor contributing towards massage equipment market growth.
Millennials are quite tech savvy and highly prefer comfort when it comes to relaxation. The players in the market have mastered the curve of learning in order to target the millennial generation. The hi-tech electric massage equipment are highly preferred by millennial. Such rising demand is expected to facilitate market growth.
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Drivers for Massage Equipment Market
The extensive use of massage products in the commercial sectors is further expected to drive the massage equipment market growth in the following years. These commercial sectors include salons and spas. The salons and spa business are shifting towards offering professional massage treatments.
The new established salons and spas offer massage therapies and treatments. The rising number of such offerings from the commercial sector is expected to scale up the demand for massage equipment from the commercial sectors. The rising number of private spas in the hospitality sector are also expected to drive market growth.
Trends for Massage Equipment Market
The players in the market are focused on new product developments. The well-established players in the massage equipment market are actively promoting their products through trade expos, trade fairs and exhibitions. Promoting products through development of pop up shops on public places is another strategy highly adopted by the companies in massage equipment market.
Establishment of pop up shops are inexpensive. The players are able to attract a large pool of potential massage equipment customer in public places without incurring much costs. Such strategies are also helping the players to enhance their brand awareness in the massage equipment market.
Opportunities for Massage Equipment Market
Amid the outbreak of novel coronavirus, the work from home culture has gained prominence. Many of the employees are experiencing larger work load. Many of them are experiencing health issues both physical and mental. This has stimulated the desire for massages among working individuals.
This rising desire for a more relaxed time is expected to open up new opportunities for the players operating in the massage equipment market. The players can capitalize on these opportunities by increasing their online penetration in the market.
Challenges for Massage Equipment Market
The outbreak of novel corona virus has highly impacted the financial position of the retail industry. The players in the massage equipment market stress highly on physical promotion. The companies highly follow a push marketing strategy. The company attract consumer attention by offering the free massage trials. Such promotional strategies are hampered due to preventive restrictions imposed on the outbreak of novel coronavirus. This has posed challenges for the players operating in massage equipment market.
Global Massage Equipment Market: Key Players
OSIM International Ltd. , Panasonic Corporation, JSB Healthcare , Casada International GmbH , Kelvin Electric Trading Company Ltd, Prospera Corporation , Xiamen Comfort Science and Technology Group Company Ltd., Deemark Healthcare Pvt Ltd. , Beurer Gmbh , OMRON Corporation , International Electro MedicalInc.
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Massage Equipment Market Segmentation
Product:
- Electric Massage Equipment
- Non-Electric Massage Equipment
Application:
- Back massagers
- Neck and Shoulder Massagers
- Leg Massagers
- Hand Massagers
- Others
Price Range
- Premium
- Mid-range
- Economic
Distribution Channel
- Direct Sales
- Wholesalers and Retailers
- Hypermarkets/Supermarkets
- Online Retailers
- Specialty Stores
- Multi-Brand Stores
- Others
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